June 2015

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20 | www.cedmag.com | Construction Equipment Distribution | June 2015 in the news soware platforms. is integration enables Point-of-Rental Soware users to receive real-time, accurate parts and service support for more than 150 brands of equipment currently on the SmartEquip Network, while automating electronic parts ordering from both manufacturers and their dealers. According to the company, the partnership is expected to provide Point-of-Rental users a significant reduction in equipment operating costs, while increasing fleet financial utilization and rental revenue. Hoffman Equipment, Piscataway, N.J. , has accepted dealer sales and service responsibility for the full line of Liebherr earthmoving and material handling equipment. Scania will supply engines for next- generation large excavators and wheel loaders made by Hyundai Heavy Industries' Construction Equipment division, under a new partnership. Essex Rental Corp. has retained RBC Capital Markets, LLC, to evaluate strategic alternatives for Essex Crane Rental Corp., one of the company's two operating subsidiaries. Jill Berg, owner of the Spherion Staffing franchise in Fargo, N.D., was honored with the 2014 Spherion Owner of the Year Award at the Spherion annual meeting held in Hilton Head, S.C. Spherion has 150 franchises nationwide and the award is the company's highest honor. Equipment Corporation of America (ECA), a distributor of foundation construction equipment, recently acquired the assets and merged with sister company New England Construction Products, LLC (NECP). e company will continue serving Massachusetts, New Hampshire, Vermont, Connecticut, Maine, and Rhode Island as ECA Boston. ECA is retaining the core team from NECP. David Sciortino will continue his service as vice president and Boston branch manager. Anthony Sciortino will assume the position of sales engi- neer, and Bob Martinelli will remain service manager. BlueLine Rental has acquired Area Equipment LLC, a rental company in Cheasapeake, Va. that serves customers in the industrial and non-residential construction markets. Sean Jennings and JT Sutton, who founded Area in 2006, are expected to stay on with BlueLine in regional management roles. BlueLine is owned by Platinum Equity, which acquired the business in January 2014. Jill Berg

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