March 2015

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Page 33 of 59

Mayr likes most about his job. He values communication with dealers to learn what is needed to compete in the U.S. marketplace. "We are not here to tell the dealers how to do business," he said. "We need to listen to people and take it seriously. ey know most of what they need – the specs, price and options to sell the machines. While you don't want to change price, it is something we may have to consider." In November the company will hold a dealer sales training event. Participation at several scrap handling trade shows as well as World of Concrete and Intermat will be key to promoting Liebherr's presence among equipment end-users in 2015. In addition, advertising will be increased. In 2015, the market for construction equipment is expected to be up 10 percent, but Mayr wants more. "Our target is 25 percent," he said. at's a tall order – but with Mayr and their dealers living and loving the core values of Liebherr, who's to say what's possible. n ("Attitude Is Everything With Liebherr" continued from page 31) 32 | www.cedmag.com | Construction Equipment Distribution | March 2015 IN THE MIND OF MAYR What do dealers need to succeed? He says: I think you need a clear vision of what you want to achieve. Be flexible. Live the family values of Liebherr. Be satisfied only when the customer is satisfied. Be very motivated. JOANNE COSTIN (jcostin@costincustom.com) is a freelance writer and marketing consultant focusing on the construction industry. She can be reached at (847) 340-4075. >> MANUFACTURER SPOTLIGHT Peter Mayr, president, Liebherr Construction Equipment Co., has been on the job 15 months and with the company 14 years.

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