July 2014

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22 | www.cedmag.com | Construction Equipment Distribution | July 2014 Sales Now, if a dispute arises on eBay, NetNeutrals. com, an online dispute resolution program, will make it possible for sellers to state their case and potentially have negative feedback removed. To qualify for the program, sellers must offer a 100 percent back guarantee on the item until time of pickup. They must also make reasonable effort to satisfy the customer. Learning Curve Ness warns that there is a fairly steep learn- ing curve on eBay. One caution is to make sure the prices of the items are correct on all marketing avenues. For example, items should be listed the same on eBay as they are on CAT Used. "Make sure that all departments communicate well and are aware of the asking price," advised Ness. At Hawthorne Cat, the used equipment manager or rental manger has the final say on the price. Dealing with freight costs was a challenge for Hawthorne Cat initially, but once its internal shipping department streamlined the process, it has not been an issue. Dealing with a single reliable freight carrier reduces risk for the dealer, and customer satisfaction with the shipping rates has been high. Most items ship to U.S. destinations and sellers can select the geographic regions they want to sell to. PayPal is the preferred method of payment on eBay because it protects both buyer and seller. Buyers can make payments without sharing their bank or credit card details. PayPal also protects the full value of most purchases, including shipping, under the eBay Buyer Protection. In addition to PayPal, Hawthorne Cat also will complete transactions through bank transfers. More Online Marketplaces Acceptance for buying and selling heavy equipment assets, parts and accessories over the Internet has grown tremendously, opening up new opportunities and markets for used equipment sellers. Both traditional and online auction companies have entered the market, providing alternatives to self-managing the process on eBay. bidadoo – Online auctioneer bidadoo will take the work out of the online auction process for companies look- ing to sell equipment on eBay. "Our success is based on accurate information, inspection reports, detailed reports and live video that give people the information and the confidence they need to bid online," said Hawk. Hawk believes the company is a good fit for the dealer's business model, offering a quick turnaround and several alternatives for selling, such as auction and consignment. They will even buy equipment outright. "We give them a new set of tools and options. They can structure deals quickly and turn it into collateral or cash." Ritchie Bros. EquipmentOne – Ritchie Bros. Auction- eers launched Ritchie Bros. EquipmentOne in January ("Sold On eBay" continued from page 21) When Hawthorne Cat launched its eBay store in 2010 it used traditional media to promote it, but it now relies on exclusively on email and social media. This banner was featured in an recent email campaign. Powerful Rental Tools Robust financial utilization reporting Flexible depreciation management Record/classify lost sales Accounting Inventory Sales Service Built-in CRM OEM Integration Customer Portal www.chartersoftware.com/aspen-rental

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