September 2014

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30 | www.cedmag.com | Construction Equipment Distribution | September 2014 Suppliers Enter the new CEOs. At least eight construction equipment manufacturers and related businesses have welcomed new leaders in the past 12 months. Liebherr, Doosan Infracore Construc- tion Equipment, and Sany America kicked off the corpo- rate shuffle midyear through late 2013, and it continued into 2014 with new leaders being appointed at Manitou, Volvo Construction Equipment and CAT Auction Services. Then in July, Ritchie Brothers Auctioneers announced its change at the top. Whether hired to continue a path of success or to orchestrate a turnaround, the new CEO faces myriad decisions. The task at hand is greatly influenced by the CEO's background. Of the eight new CEOs mentioned here, most are company insiders. While insiders typi- cally focus on learning the role of the CEO, outsiders must quickly grasp the industry, products, competitors, customers and culture. However well orchestrated, any change in leadership results in a degree of uncertainty among everyone from the board of directors to management, suppliers, deal- ers and customers. What is the new CEO's vision for the company? Will the company hold the same core values? What new offerings will there be? These are all questions best answered sooner rather than later. Communication itself can be a challenge for new CEOs as they work within an increasingly global environment. For this article, three new CEOs in the construction equipment industry offered some perspective on the first few months in their new position: their biggest chal- lenges and opportunities and an interesting look at what dealers and end-users can expect in the future. Rhoda Aims for Successful Execution and Brand Building While technically Mike Rhoda is not a Sany-insider, he's definitely an industry-insider, having held executive positions with Doosan Infracore Construction Equipment, Volvo Construction Equipment and Ingersoll Rand prior to being charged with leading Sany's North American operations. Working 12 of the last 16 years in Asia, Rhoda recog- nized Sany's potential in North America. Long before he interviewed for the CEO position, he had the opportunity to meet the chairman and visit Sany's manufacturing and R&D centers. "The more I saw, the more potential I saw," he said. According to Rhoda, the positives include a great manufacturing base, a good strategy, ambition and the (continued on page 32) Industry Witnesses &RUSRUDWH6KXIÁH Of the many newly appointed leaders throughout the CE industry, CED spoke with three about their first-year moves and plans for the future. BY JOANNE COSTIN Mike Rhoda CEO SANY America Michel Denis CEO Manitou Group Gary Trettle President & CEO CAT Auction Services

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