September 2014

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34 | www.cedmag.com | Construction Equipment Distribution | September 2014 Suppliers management) and services to end users (geo-location, user training, advice). "I changed it to have the production people focusing on production, and the service people focusing on the services around the machine," explained Denis. Denis says the response to the reorganization among dealers has been positive, because the organization is now better aligned with customer needs. "The dealers are asked every day by their customers to optimize the production of the machine, to finance it, to have spare parts to increase the availability of the machine. "Now we will have to demonstrate it month after month and give our dealers the best solutions to help their customers." While some aspects of the service division will be managed globally such as financing and warranties, day- to-day service support for U.S. dealers will be local (U.S.) for a quicker and more professional response. According to Denis there is room to grow the number of dealers, particularly for the Manitou brand in the U.S. because the target markets of agriculture and mining are not as familiar with telehandlers as the construction market. Dealers with relationships in agriculture and mining would be a good fit. "We are expecting big growth in this product in the next few years, but the market is still relatively small," added Denis. In addition to expanding services, a challenge for Gehl and Mustang will be increasing market share from its current 7 percent level. For Manitou dealers, the chal- lenge is to educate the market and change the current thinking about material-handling solutions. Denis is pleased with the company's growth in North America over the past two years. Gehl and Mustang sales activity in the first half of 2014 reached its highest level since Manitou purchased the Gehl and Mustang product lines in 2009. Total sales for the first half were up 10 percent over 2013 – a good sign for the new CEO. ("Industry Witnesses Corporate Shuffle" continued from page 32) Introducing the Carbide Cutter G3 THREE GENERATIONS OF CUTTING EDGE INNOVATION THE NEXT GENERATION With field-proven rugged durability, the refined and balanced design of the Carbide Cutter G3 has made it the "gold standard" in the vegetation management industry. With the newest generation, Loftness has incorporated the latest power drive systems and cutting tooth technologies. Visit the Loftness Vegetation Management Equipment website to learn more and experience the Carbide Cutter G3 from every angle. www.vm-logix.com LEARN MORE Loftness Specialized Equipment Toll Free US & Canada: 800-828-7624 International 320-848-6266 email: info@loftness.com www.loftness.com P.O. Box 337 Hector, Minnesota 55342 USA Scan this code to learn about Loftness VMLogix Systems agricultural, vegetation and snow removal solutions at www.loftness.com WWW.LOFTNESS.COM WWW.VM-LOGIX.COM Loftness has engineered a line of carbide-tipped and heat-treated steel teeth specifically for the G3. See page 8 for details. Standard Carbide Planer Carbide Quadco Planer Blade Changing Direction A study of chief executives, based on a survey among 2,500 of the world's largest corporations , revealed that 14.4 percent of CEOs left office in 2013, a small decrease from 2012 (15.0 percent) but higher than the five-year average of 13.9 percent. Just over 70 percent of changes at the top in 2013 were planned (not a result of M&A or of CEOs being forced out). The study was conducted by Strategy& (formerly Booz & Company).

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