September 2014

Issue link: http://read.dmtmag.com/i/376201

Contents of this Issue


Page 37 of 59

36 | www.cedmag.com | Construction Equipment Distribution | September 2014 Suppliers Geographic expansion won't be the only source of growth. "The future buyer is a high-tech user and I don't think we are delivering everything we could there. There are more tools we can deliver for the buyers electronically." One of the company's challenges is connecting with contractors regard- less of the brands of equipment they own. Competition is fierce in the auction industry. "The No. 1 initiative is showing people what the brand can do, and it's not just CAT," said Trettel. As the CEO monitors supply and demand for used machines, factors that may affect pricing include aggres- sive return of leased machines, the growing rental inventory, and 30 percent fewer potential buyers for Tier-4 machines worldwide. He also believes telematics data will have a great impact on the auction industry as well. "Today the ability to go in and kick a tire is huge for the industry, but it will eventually be replaced with performance data, history and programs that can match that up to the current status of machines. That is what the next level of buyer is going to demand," he predicted. "We'll need to deliver that." "We are going to leverage our network to continue our global expansion," said Trettel. "We have an extremely strong offering of compli- mentary services that makes us (CAS) an easy platform to do business with for both buyers and sellers." A key initiative of Trettel's is listen- ing to customers and responding to their needs. Now that he's calling the shots, he's ready to deliver. JOANNE COSTIN is a freelance writer and marketing consultant focusing on the construc- tion industry. She can be reached at (847) 358-1413 or jcostin@costincustom.com. ("Industry Witnesses Corporate Shuffle" continued from page 35) More New Industry Leaders These new presidents and CEOs hope to make their mark on their companies in 2014 and beyond. Scott Park President and CEO Doosan Infracore Construction Equipment Date Appointed: November 2013 Prior Position: Global Vice President of Strategy, Manufacturing Strategy and Total Quality Management Former Employers: Volvo CE Martin Weissburg President Volvo Construction Equipment Date Appointed: January 2014 Prior Position: President of Volvo Financial Services Former Employers: Great Dane Financial, Woodard LLC Arjun Mirdha President and CEO JCB North America Date Appointed: January 2014 Prior Position: Chief Operating Officer Stated with JCB: 1996 Ravi Saligram CEO Ritchie Bros. Auctioneers Date Appointed: July 2014 Former Employers: Office Max, ARAMARK, Intercontinental Hotels Group, S C Johnson Wax Peter Mayr President Liebherr Construction Equipment Co Date Appointed: July 2013 Prior Position: Managing Director Started with Liebherr: 2001

Articles in this issue

Links on this page

Archives of this issue

view archives of CED - September 2014