CED

January 2015

Issue link: http://read.dmtmag.com/i/439781

Contents of this Issue

Navigation

Page 41 of 83

Doosan continues to emerge as a leading heavy equipment brand in North America, but its roots in construction equipment go back 75 years. Today, the company's heavy construction equipment comprises a full range of crawler excavators, wheel excavators, log loaders, material handlers, wheel loaders, articulated dump trucks, attachments and fleet management solutions. Already a strong international brand, the organization aspires to be a top global leader in the construction equipment industry by continuing to produce performance-driven products for customers in several markets and supporting them with a growing network of successful dealers. The Doosan strategy has firmly positioned the manufacturer in the global top five, and momentum is building. "Doosan is equal to, if not better than, the top four heavy equipment manufacturers in the world because it provides high-performing equipment, a solid management team, an excellent marketing strategy and the dealer tools you need to compete for a sale, all at a price that beats the competition," says Giovanni Albanese Jr., assistant general manager, Equipment East. Opportunities with industry's emerging leader The ability of Doosan to meet its aggressive global goals is integrated with a clear commitment to North America. It starts with advanced products that are manufactured in South Korea, Europe and the United States, as well as its state-of-the-art service and sales training facility based in Suwanee, Georgia, and parts distribution center located in Chicago. All of these functions – along with the North American dealership network – are supported from the company's headquarters in West Fargo, North Dakota. The Doosan brand is evolving: Sales are on the rise, parts and service activity is increasing and the dealer network is expanding. Providing coverage throughout North America, Doosan has experienced a more than 60 percent increase in dealer growth over the past five years. The combination of a growing distribution channel, a maturing brand and improving markets has created the ideal time for considering a new opportunity to supplement your business with the industry's emerging leader. Dedicated dealer training and development The Doosan commitment to dealers includes providing the business tools and support needed to establish the brand and compete aggressively in local markets. One of a Doosan dealer's most significant resources is The Real Operation Center (ROC) near Tucson, Arizona. Recognizing the valuable role training and demonstration plays in the acquisition process, Doosan developed The ROC to provide a hands-on operation and learning environment for dealers in real terrain at a dedicated venue. In an era when it's rare to sell a machine without a demonstration, The ROC has been a game changer for Doosan. Not only does it help the company convey a greater understanding of the Doosan brand, but it has quickly become regarded as one of the North American dealer network grows, but good dealers are still needed DEMAND SPURS NEED FOR EXPANDED DOOSAN DEALER NETWORK 40

Articles in this issue

Archives of this issue

view archives of CED - January 2015