January 2015

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4 | www.cedmag.com | Construction Equipment Distribution | January 2015 600 22 nd Street, Suite 220 Oak Brook, IL 60523 630-574-0650 fax 630-574-0132 >> EDITORIAL TEAM Executive Editor and Director of Programs KIM PHELAN kphelan@aednet.org Contributing Editor JOANNE COSTIN pr@aednet.org Graphic Production EVA BELMONTE eva@neggie.net >> COLUMNISTS GARRY BARTECKI Financial Consultant Dealer-Rental Succes LLC STEVE CALECHMAN Journalist KARLA DOBBECK Human Resource Techniques RON HODGEMAN WTP Exchange CHRISTIAN KLEIN AED Vice President of Government Affairs ELI LUSTGARTEN ESL Consultants TROY OTTMER Doggett Heavy Industries STEVE PIERSON Seldon Fox >> ADVERTISING CONTACTS Vice President–Sales/Publisher DAVID W. GORDON 800-388-0650 ext. 334 dgordon@aednet.org Advertising Sales Manager ALBERT J. RAMIREZ 800-388-0650 ext. 311 aramirez@aednet.org Production Manager MARTIN CABRAL 800-388-0650 ext. 313 mcabral@aednet.org contents CED Magazine | January 2015 vol. 81, No. 1 >> COLUMNS 07 » From the Chairman This is what elbow grease looks like. 09 » Editor's Note Using our powers for your good 25 » Money$$$Man - Nothing obvious about 2015, but we can make some educated guesses. 69 » CFO 411 – Congress takes the easy way out on "extenders." Maybe they'll learn from the past in 2015. 71 » In the Market – All is calm, all is bright? Holidays over, but lyrics repeat, sort of. 73 » Problem Solved - Got bad news for the customer? Get your facts straight, then call. 80 » Easy Wins When you exhibit at a trade show, plan ahead. >> PLUS Since 1920 Official Publication of www.aednet.org 60 » Ten Truths to Build Product Support Excellence 48 » Regional Directors Sum Up Their Slice of North America 64 » Play It Safe: Speak Loud and Clear on Safety This Year 76 » Good Company: Terramac Takes Crawler Carrier Market by Storm

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