Issue link: http://read.dmtmag.com/i/255289
50 | www.cedmag.com | Construction Equipment Distribution | February 2014 Sales Before the era of the tablet, a salesperson's tools of the trade included a smile, a handshake, a desk, computer and a phone. Today, one example of a new sales tool is the tablet. According to recent Sales Management Association research, sales organizations are poised for a tidal wave of tablet adoption. Though only 40 percent of salespeople are currently equipped with tablets, 70 percent of executives in sales organizations using tablets are already realizing ROI, and more than 90 percent of sales organizations plan to invest more in tablets in the coming year. And the tablet is rapidly becoming an indispensible tool, serving as the modern desktop, three-ring notebook, product catalog, calcula- tor and Rolodex. If your sales team is not already equipped with tablets in their arsenal, chances are they will need it in the near future to effectively compete in the marketplace. Here are five reasons why tablets are transforming sales by helping salespeople become more efficient and focus on what they should be doing: selling. 1. Organizing a Busy Mobile Life As the consummate salesperson, Dave Gordon, vice presi- dent of Sales for AED, reaches for his iPad and starts his day each morning checking his reminders and appointments, following up on e-mails, and checking his list of current and prospective clients, essentially planning out his day – all before he even leaves his home to come into the office. He grabs his phone where he can return a phone call (handsfree, of course) in his car and transitioning into his computer when he arrives to the office, thanks to the ability of syncing all these devices together. While all of these tasks can be done on a smartphone, a tablet affords Gordon the larger screen size he needs without having to start up a laptop or computer. Like Gordon, dealership salespeople can do much of their "legwork" with a tablet device before ever leaving home and are better prepared to start their day rather than taking the passive approach of, "let's see what happens when I get to the office or when I log into my computer." Tablets give the user the freedom to work on the fly and be productive in any location at any time. 2. Information at Your Fingertips Tablets give salespeople instant access to a wide range of documents, as well as marketing and presentation materi- als. From full-color catalogs to fully updated product specs, A Tablet is a Salesperson's Best Friend BY JENNY CHOE Tablets have the ability to help salespeople become more efficient, professional and focused. (continued on page 62) Apps to Collaborate Through the Cloud Dropbox lets you bring all your photos, docs, and videos anywhere and share them easily. Access any ½PI]SYWEZIXS your Dropbox from all your computers, iPhone, iPad and even the Dropbox website. 2GB of storage for free. Box.net lets you store all of your content online, so you can access, manage and share it from anywhere. Integrate Box with Google Apps and Salesforce and access Box on mobile devices. 10GB of storage for free. Google Drive lets you upload photos, videos, documents, ERHSXLIV½PIWXLEX are important to you. 15GB of storage for free. SugarSync lets you sync music, photo, ½PIWEGVSWW4' Mac and mobile phone and allows JSVVIQSXITG½PI access from any mobile phone, and perform backup storage. 5GB of storage for free. You can purchase SharePoint in the cloud as a standalone offering or as part of an 3J½GIWYMXI where you could also get access to Exchange, Lync, the 3J½GIGPMIRXWERH web apps. Online TPERWWXEVXEX per month.