CED

November 2014

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November 2014 | Construction Equipment Distribution | www.cedmag.com | 55 Energy & Rental business partner to the industry, Kale added. "They are under time pressures, they have quotas to produce. They'll call a rental company and if you can't deliver it they'll go down the line to someone that can. I believe they always have favorites, and you always want to be at the top of that list. I think we provide better service than the guys that chase the business, and I think while we might lose a little to them in a one off, there is a real value proposition in what have to offer to them." The new guys in town will also likely offer cut-rate prices. But those prices often come with service and maintenance fees, calling into the question the billing integrity. "Eventually I think they come back to the players that have the integrity and great customer service," Groman said. "If you provide them with true value, with that responsiveness, just the basics of good business, you can maintain that price. There should be a premium generated from reliability of the equipment, the customer service, focus on safety – those are all elements that really are the intangibles that these customers appreciate." Ultimately, said Leppo, it really is all about those two simple words, service and safety. "For these guys, we're not even a gnat on the tail of the dog, just tiny in terms of grand scheme. But when it doesn't work we're the biggest problem. They expect you to be on that jobsite instantaneously to address their needs, whether it is bringing them pieces of equipment or what- ever. Players that can't provide extreme responsiveness will very quickly get bounced." n ("When They Say Jump, You Better Fly" continued from page 37) ADVERTISERS' INDEX BidSpotter.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Coneqtec Universal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Direct Capital Corporation . . . . . . . . . . . . . . . . . . . . . . . . 42 eBS Mechdata, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 EPG Insurance, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 HKX, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Hydrema Exports A/S . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Hyundai Const. Equip. USA Inc. . . . . . . . . . . . . . . . . . . . . 25 IHI/Compact Excavator Sales LLC . . . . . . . . . . . . . . . . . . . . 19 IMEX Management, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Infor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 LayMor Sweepers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Leading Edge Attachments . . . . . . . . . . . . . . . . . . . . . . . . 43 PFW Systems Corporation . . . . . . . . . . . . . . . . . . Cover Wrap PFW Systems Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . 1 PriSim Business War Games, Inc. . . . . . . . . . . . . . . . . . . . . 13 Ritchie Bros. Auctioneers . . . . . . . . . . . . . . . . . . . . . . . . . . 2 SANY Heavy Industry Co., LTD . . . . . . . . . . . . . . . . . . . . . IFC Sentry Insurance Company . . . . . . . . . . . . . . . . . . . . . . . . . 6 Solesbee's Equip. & Attachments Inc. . . . . . . . . . . . . . . . . 35 Stewart-Amos Equipment Co. . . . . . . . . . . . . . . . . . . . . . . 37 Strickland MFG, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Sullivan-Palatek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .IBC Unified Purchasing Group . . . . . . . . . . . . . . . . . . . . . . . . . 21 Vacuworx Global, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 XAPT Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . OBC As the official magazine of Associated Equipment Distributors, this publica- tion carries authoritative notices and articles in regard to the activities of the association. In all other respects, the association cannot be responsible for the contents thereof or the opinions of contributors. Copyright © 2013 by Associated Equipment Distributors. Construction Equipment Distribution (ISSN0010-6755) is published monthly as the official journal of Associated Equipment Distributors. Subscription rate — $39 per year for members; $79 per year for nonmembers. Office of publication: 600 W. 22nd St., Suite 220, Oak Brook, Ill. Phone: 630-574-0650. Periodicals postage at Hinsdale, Ill. 60521 and other post offices. Additional entry, Pontiac, Ill. POSTMASTER: Send address changes to Construction Equipment Distribution, 600 W. 22nd St., Suite 220, Oak Brook, Ill. 60523 STATEMENT OF OWNERSHIP MANAGEMENT AND CIRCULATION (Required by 39 U.S.C. 3685) 1. Title of publication: Construction Equipment Distribution 2. Publication Number: 0130-160 3. Date of filing: September 30, 2014 4. Frequency of issue: Monthly 5. Number of issues published annually: 12 6. Annual subscription price: $79.00 7&8. Location of known office of publication and headquarters: 600 22nd Street, Ste 220, Oak Brook, Illinois 60523. 9. Publisher: David Gordon, Associated Equipment Distributors, 600 22nd Street, Ste 220, Oak Brook, Illinois, 60523. Editorial Director: Kim Phelan, Associated Equipment Distributors 600 22nd Street, Ste 220, Oak Brook, Illinois, 60523. 10. Owner: Associated Equipment Distributors, 600 22nd Street, Ste 220, Oak Brook, Illinois, 60523. 11. There are no known bondholders, mortgagees and other security holders. 12. The tax status has not changed in the past 12 months. 13. Title of publication: Construction Equipment Distribution 14. Issue date for circulation data below: September 2014 15. Extent and nature of circulation: Average No. copies Single issue each issue during nearest to preceding 12 months filing date A. Total number of copies printed 3,000 3,100 B. Paid and/or requested (outside county) circulation (Form 3541) 2,573 2,539 Other classes mailed through the USPS 15 15 C. Total paid and/or requested circulation 2,588 2,554 D. Free distribution by mail E. Free distribution outside the mail 0 0 F. Total free distribution G. Total distribution 2,588 2,554 H. Copies not distributed 412 546 I. Total 3,000 3,100 Percent paid and/or requested circulation 100% 100% 16. This statement of ownership will be printed in the November issue of this publication. 17. I certify that the statements made by me above are correct and complete: (Signed) Martin Cabral, Production Manager, 09/30/14. Statement of Ownership.indd 1 10/2/2014 10:31:54 AM LORI TOBIAS is a journalist of more than 20 years, including time at the Rocky Mountain News as a columnist and feature writer and 10 years at The Oregonian. She currently freelances for numerous publications from her home on the Oregon Coast. She can be reached at ltwriter0815@gmail.com.

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