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tobaccoasia 23 Boegli.ch STORY TELL YOUR BRAND Boegli–Gravures can help you to develop subtle, refined and ingenious ways of elevating your brand's characteristics and enhance your consumer brand experience. Let us partner with you to bring new dimensions to your marketing. advert magazine 2017.indd 6 23.11.2016 08:21:34 smoke and effectively decreases the amount of ciga- rette tar by continuously implementing technologi- cal innovation. It not only ensures the taste of the smoke but also improves its health safety. For ex- ample, tea polyphenols have strong antioxidant ac- tivity, which can remove free radicals in the smoke. CT Shandong adds the extracted tea polyphenols to the filters and carries out a series of application evaluation tests on the optimum dosage and ap- plication effect in cigarettes. It turns out that the cigarettes with tea polyphenols added in the filters are greatly improved in terms of taste, and smoke ir- ritancy is reduced, making the overall quality of the smoking experience significantly better than that of filters without adde tea polyphenols. They also studied the reduction of nitrosa- mines and free radicals in the smoke of cigarettes with tea-flavored filters, which not only signifi- cantly increase the main aroma components in cigarettes, but also reduce over 30% of free radi- cals, nitrosamines, phenolic substances, and other harmful components in the smoke. According to the Taishan brand's plan, 2008- 2014 represents the 1.0 era of tea-flavored ciga- rettes and 2015 to the present the 2.0 era. Under such a path, Taishan's team-flavored cigarettes enriched the Chinese cigarette offerings while providing consumers with high-end, personalized, and differentiated new products. It is worth noting that Jasmine Flavor, uses a flavored capsule, which has been rapidly developed in China in the past two years, creating such varieties as coffee, wine, floral, dried tangerine peel, ginseng, ginger juice, and menthol. According to statistics, there are currently as many as 80 styles of flavored capsules in China. Most of the tobacco companies participate in the r&d of these capsules. The reason why we pay so much attention to tea-flavored cigarettes is because of the intimate relationship between cigarettes and tea as well as the importance of tea in the minds of Chinese people. It can be said that other flavored capsules are only supplemental and an adjustment of traditional cigarette cigarettes, but tea-flavored cigarettes are a main product for smokers. Tea is a must-have for every Chinese household.