Tobacco Asia

tobaccoasia 25 thi s particularly well are Japan and South Korea, dev eloping new and novel products to cater for their demanding markets. As Japanese and South Kor ean customers are notably forward thinking and demand the highest quality standards, com- pan ies often use them as a test market for their new est innovations. By launching products in the se markets where audiences have higher ex- pec tations, approvals provide companies the re- ass urance that the products can work elsewhere and be exported. For example IQOS and Glo – the proprietary tobacco heating systems created by Phillip Morris International (PMI) and British Ame rican Tobacco (BAT), respectively – were both launched in Japan before being exported and sold to other countries round the world. Similarly, inn ovations such as capsule filters and tube seg- ment filters were introduced in Japan before being cascaded elsewhere. In addition to staying up to date with consumer tastes, it is imperative that companies comply with the ever-changing regulation in all the markets it manufactures in and exports its products to. Both regulation in the country of origin and country of sal e can heavily impact the quantity of product that can be moved around the world. Regulation such as the upcoming EU TPD led to an increase in the amount of some products, including more specialist products such as capsules, being export- ed to the European Union in recent years, ahead of the restrictions being implemented. Further- more, for some countries where stricter laws that affect consumers have been implemented – such as smoking bans and increased taxes – increases in exp orts were encouraged. For example, with the dec reasing levels of tobacco consumption in the Capsule filters, one of the latest innovations in the industry DEFINE YOUR BRAND SUPER SLIM CORINTHIAN™ UNIQUE PROPRIETARY TECHNOLOGY FLUTED MOUTH END GREATEST CHANNEL DEFINITION ESSENTIAL SOLUTIONS, DELIVERED DISCOVER MORE AT WWW.ESSENTRAFILTERS.COM @2018 Essentra

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