tobaccoasia 59
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NEOPAC IN CR TIN Tobacco Asia 178x124 1807.indd 1 14.08.18 11:15
leaf tobaccos clocking exceptional growth, with SAI projecting a year-on-year
increase of an astonishing 25% for 2018. "We could secure large quantities of
high-quality leaf, which enabled us to offer the product at very competitive
prices," Arda Sayin explains that success.
But another reason for the favorable leaf sales might be that it is exactly
this particular category where SAI somewhat veers off its stated mission of
"primarily serving SME customers." Explains Dr. Lambat: "We sustain our
mission, except in the case of cigar leaves. Owing to the structural nature of
the global cigar manufacturing industry we had to amend our mission for
this business sector, now only supplying the top cigar manufacturers." But
this is perhaps yet a further strength Star Corporation has successfully honed
over the years, namely the capability to quickly adapt to prevailing market
situations and implement necessary changes to address the challenges of an
extraordinarily competitive environment.
Table 3: SAI Y-o-Y Trade Volume Growth by Tobacco Category
2015-2018
Source: Rüştü Çalık, Group Logistics Manager
Tobacco Category Year-on-Year Growth
2015 2016 2017 2018 (projected)
Whole Leaf 5% 10% 20% 25%
Processed Tobacco 0% 25% 0% 15%
(rag, strips, flakes, etc.)
Reconstituted Tobacco 0% 10% 10% 10%
DIET 0% 0% 0% 0%
CRES 0% 15% 35% 15%
(Star
Corporation)
Indonesian cigar wrappers as supplied by Star
Corporation subsidiary, Far East Leaf
