Issue link: https://read.dmtmag.com/i/1022507
70 tobaccoasia / Issue 4, 2018 September / October Staff Report Dortmund, Germany is getting ready for a big milestone anniversary this September, when In- terTabac will celebrate its 40 years' history and success as the industry's largest trade fair. Forty years ago, the inaugural InterTabac show made its mark with 78 exhibitors and 1,750 visitors during August 19-20, 1978. The idea at that time was to establish a platform that allowed tobacconists to obtain comprehensive information on new prod- ucts and offer better purchasing opportunities, all in one place. Since then, InterTabac has become the world's largest trade fair for tobacco products and smok- ing accessories. Visitors include not only retailers but also numerous international top decision-mak- ers and buyers. Over the years, InterTabac can boast of many successful developments. One of the more recent ones is the introduction of InterSupply, the trade fair for the production of tobacco goods, in 2015, taking place alongside the InterTabac show. Be- sides processing and logistics equipment for to- bacco, InterSupply covers all process stages and supplier products for the production of tobacco goods and e-cigarettes. Last year, in 2017, follow- ing the market trend for e-cigarettes, three adja- cent exhibition halls were dedicated entirely to this "hot" product, with shishas and accessories con- centrated in Hall 8. This year's developments are many. First, in 2018 InterTabac will occupy the largest number of halls in its history. The famous Westfalenhalle event arena (Hall 1) will be integrated into the trade fair for the first time. Together with Halls 2 and 3A, it will give the next generation product segment, covering e-cigarettes and liquids, a large industrial platform. InterTabac will also occupy Halls 3A, 4, 5, 6, 7, and 8, with InterSupply taking over Hall 3B. There will now also be a special focus on Span- ish-language visitors. A Spanish website (www.in- tertabac.es) was created for the first time for Inter- Tabac. The new Spanish website, like its English and French counterparts, allows trade visitors to A big milestone anniversary and new developments for the international flagship trade fair. InterTabac Dortmund: World's Largest Tobacco Expo Celebrates its 40th