One full day of the training week was dedicated
to communications. Rosa Linda Perez of RLP
Communications led us through several exercises to
strengthen our effectiveness with the media. She
explained that as the professionals, we should be the
ones driving the conversation during an interview.
She taught us that a targeted message can be deliv-
ered effectively to the media or any another audience
by preparing diligently, expanding on the questions
asked, and remaining professional and poised.
Beyond interacting one-on-one with my custom-
ers in the City of Roanoke, I haven't dealt much
with the media or other audiences, so I really took
a great deal from this day of instruction with Rosa
Linda Perez. The importance of effectively and
proactively delivering my message and mission to
the right audience is clear now, and I'll work dil-
igently to improve my communication skills.
On a personal note, Roanoke Urban Forester Bill
West has a vision for the urban canopy in the City of
Roanoke. He has been gracious enough to allow me
to participate in the development and planning of this
vision, and we've begun to try to spin some very large
flywheels. This work is hard; resources are scarce and
successes in urban forestry are often not recognized,
but we both have a passion for helping our custom-
ers and communities enjoy the benefits of trees.
I believe my experience at MFI 2018 has aided the
refinement of my tree advocacy and promotion
skills. We get to decide what we do as professionals,
and our actions determine how we'll be perceived
by our leaders, our customers, and our communi-
ties. Let's all help more people touch trees.
Learn more! Call 800.698.4641 or visit ArborSystems.com for information and videos
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