Issue link: https://read.dmtmag.com/i/1034837
68 STiR coffee and tea / Issue 5, 2018 (October / November) E DETHLEFSEN & BALK Enjoy the advantages of using an all-in-one supplier with a selection of more than 600 standardised tea varieties, 50 manufactory coffee qualities, an exclusive confi serie assortment and a world-wide leading range of accessories. Dethlefsen & Balk GmbH Hermann-Wüsthof-Ring 16 21035 Hamburg Germany Phone: ++49 (0)40 73 10 73-0 office@db-hh.de www.dethlefsen-balk.de Dethlefsen & Balk Inc. 1005 N. Commons Dr. Aurora, IL 40506 USA Phone: 001-(630)-851-8549 info@dethlefsen-balk.us www.dethlefsen-balk.us Visit us at the COTECA October 10-12, 2018 Hamburg Messe Fair Ground Booth 707 Your competent partner for: Tea, Coffee, Confi serie & Acessories The world's highest grossing RTD coffee bev- erage, Georgia, is owned by Coca-Cola and made with Colombian arabica. Coke understands that the desire for easy-to-consume drinks has not dis- appeared – it has simply moved away from sugar filled products that are viewed as unhealthy. In Japan and other Asian nations, coffee and tea hold strong as ideal packaged alternatives. Georgia's senior v.p. of marketing Takashi Wasa claims their success is owed to constantly striving to make the product better, and for a soft drink manufacturer like Coca-Cola, RTD is one of sev- eral strong path's forward. Brands with expansive distribution and an efficient supply chain, that understand packaging, and can appeal to today's health and quality conscious consumer, can count on RTD tea, herbals, and coffee to replace soft drink's market share. Top-selling Georgia from Coca-Cola Suntory introduced premium Craft Boss in PET bottles. Japan's next wave Kyoto roasters are credited with popularizing the first cold brew coffee, which dates to the 1600s. Japan has been ahead of the curve since the early days of specialty. During the past decade Japa- nese barista champions have attracted the world to their cafés, offering a blend of atmosphere and style unlike anywhere else. But Japan's next coffee innovation will bring that obsession with quality into the urban kitchen of a working 30-year-old; a 20-something commuter on the daily bullet train, or delivered to a university student stepping out of the convenience store with a take-away cup in hand. Brands have their work cut out for them. The most successful will combine top-quality beans from the best sources using state-of-the-art brewing techniques to deliver single-serve conve- nience. The trend toward premiumization is well established. Retail reports show that the sales are there for the taking, thanks to a coffee culture where consumers are willing to pay for the best coffee in the world. Disposable single-serve pour-over drip coffee is compact and convenient and sells for $1 each.