SMA Board Unveils
Strategy Map
Many SMA Board Members have been involved
in a strategic planning process over the past sev-
eral years, supported by Phil Rodbell from the
U.S. Forest Service and Paul Johnson from the
Texas Forest Service. This work included member
surveys, reviewing who we are as a Society and
why we exist, revisiting the values that we oper-
ate under, and examining key issues such as:
• how we create an impact for our mem-
bers and attract future members while
meeting budgetary constraints;
• how we determine what we excel at and how
to leverage that in pursuit of the SMA Mission;
• how we support and align our members, volun-
teers, and staff to achieve the SMA Vision; and
• how we manage our scarce resources to
maximize the impact of our organization.
Based on rigorous discussion of these issues,
the Board developed a set of key strategies that
explain how the Society will go about achieving
the SMA Mission. The strategies were developed
by considering our Society's internal strengths
and weaknesses as well as the current and pro-
jected opportunities and threats in our external
environment. The strategies are considered to be
the SMA's broad priorities that we plan to pursue
in order to accomplish our Mission. These strate-
gies are unique to SMA; they are consistent and
responsive to our challenges and opportunities.
The result of this work is graphically represented in
the SMA Strategy Map, created for use by the SMA
Board, committees, and members. The Strategy
Map serves as a one-page overview that can be
kept handy and referred to on an ongoing basis. It
helps to keep members and volunteers focused and
allows people to see how their involvement affects
the SMA's strategic objectives. It is very helpful to
review when new initiatives are being considered.
We urge all members to print the Strategy Map
and keep it handy. If you have questions about
the SMA's strategies, please contact the SMA
President, Board, or Executive Director.
Strategy
Members and Stakeholders
• share our members' stories
• facilitate access to new
tools and science
• support those who help
fulfill the SMA Mission
Organiza onal Leadership
• a ract, develop, and retain
passionate leaders
• provide opportuni es
and recogni on for
meaningful service
Vision:
Values:
10 CityTREES
