Stateways Jan-Feb 2013

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

Issue link:

Contents of this Issue


Page 7 of 35

BRAND SPOTLIGHT ABSOLUT AND SWEDISH HOUSE MAFIA Sidney Frank Importing and Mast-Jagermeister R ecently, the supervisory and executive boards of MastJägermeister SE joined Sidney Frank Importing Company, Jagermeister's exclusive U.S. importer, for market visits to Chicago and Dallas. At the end of the week, the group was joined by Southern Wine & Spirits of America for a private concert by the Chicago Philharmonic at the Art Institute of Chicago. Out with the Old Pernod Ricard USA [PR USA] and Perrier-Jouët Champagne toasted a successful 2012 and the New Year by ringing the New York Stock Exchange's Closing Bell on New Year's Eve. Seen from left: Jack Shea (VP, Corp. Communications, PR USA), JB Woodworth (Dir., Lifestyle Sales, PR USA), Thomas Lalla (SVP, General Counsel, PR USA), Lauren Goodrich (Manager, Lifestyle Sales, PR USA), Stefan Jekel (NYSE Euronext Managing Director - Europe, Middle East, Africa), Dre Davis (model), Sarah Clark (model), Frank Polley (VP Marketing, Wines & Champagnes, PR USA), Emmanuel Cargill (SVP, Human Resources, PR USA), Ariane Bouron (Champagnes Brand Ambassador, PR USA), Kate Zaman (NY State District Mgr., Wines & Champagnes, PR USA), Steve Chasen (Dir., Trade Marketing, PR USA) and Rob Walsh (East Div. Dir., Wines and Champagnes, PR USA). 8 Wine and Magic This past November 15, Georges Dubouef officially launched the 2012 Beaujolais Nouveau vintage in the U.S. The flagship event in New York City consisted of a magical celebration produced by experiential event designer Adam Aleksander that featured a performance by world-renowned technoillusionist Marco Tempest. Seen here at the unveiling of the 2012 Duboeuf Beaujolais Nouveau is, from left, Peter Deutsch, CEO of Deutsch Family Wine & Spirits; Franck Duboeuf, co-owner of Les Vins Georges Duboeuf; and Marco Tempest, magician. A TEQUILA VALENTINE Absolut announced an expanded partnership with Swedish House Mafia, targeting the band's last global tour called "One Last Tour." The iconic Swedish vodka is sponsoring the Swedish band's tour, running through March 2013. Last year, the Swedish House Mafia track "Greyhound," which was created exclusively for Absolut, kicked off the partnership, and has resulted in at least 25 million online views. Absolut is the brand poured at the tour venues; the brand is also sponsoring pre-parties and after-parties in selected cities, as well as supporting the tour with a variety of other promotional activities. T o help spur sales around Valentine's Day, Patron is offering this red, heart-shaped gift package containing a 375 ml bottle of Patrón Silver tequila and a 375 ml bottle of the new Patrón XO Cafe Dark Cocoa coffee liqueur (a recent brand extension to the Patrón XO Cafe line). The gift set also includes a recipe for combining both spirits, to create an Espresso Cocoa Martini. StateWays I I January/February 2013

Articles in this issue

Links on this page

Archives of this issue

view archives of Stateways - Stateways Jan-Feb 2013