StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions
Issue link: https://read.dmtmag.com/i/105459
Pernod Ricard USA counts Powers and Paddy in its extensive Irish whiskey portfolio. The company is beginning to roll out the 10-year-old pot still-produced Paddy into more markets, while it is also intent on developing markets for Powers. is doing very well," says Hartunian. "With its full-bodied, complex taste, it's meant to be a trade up from Jameson Original, which appeals to our advocates of the brand." To help drive awareness in retail venues, the company is supporting Black Barrel with advertising, point-of-sale support and samplings. Early last year, a new expression of Redbreast was launched, 12-Year-Old Cask Strength Pot Still. "Redbreast is one of those brands that whiskey aficionados really love," notes Hartunian. "It's getting an organic buzz; enthusiasts are excited that we've launched something new." "Redbreast has certainly caught a lot of people's attention, but Jameson is the big boy in the house," comments David Phillips, a sales manager at Astor Wines & Spirits in New York City. "The best-sellers in my store, Irish-wise, are Jameson first, followed by Kilbeggan, Bushmills and Baileys. After that, it's Jameson Black Barrel and Emmets Irish Cream. The Irish creams are right up there with the whiskeys." Another Irish brand in the Pernod Ricard Irish portfolio is Paddy, a 10-year-old pot still whiskey, which had been in limited distribution for several years. "We are starting to roll that brand out to more markets during this fiscal year," says Hartunian. "It fills that gap below Jameson, priced about $3 less a bottle. "It's a great-tasting product and we are excited about expanding distribution." "Paddys has re-emerged back in our market, where it has a strong following," notes Rick Ostrand, spirits buyer for Stateline Liquors in Elkton, MD. Stateline carries about 40 Irish whiskeys, all of the Jameson and Bushmills offerings, as well as many smaller labels. "We've had to increase shelf space, because there have been so many new ones coming on board," comments Ostrand. Also in the Pernod Ricard portfolio is While not a large seller, Redbreast is one of those products that whiskey enthusiasts flock to, the company says. StateWays I www.stateways.com I January/February 2013 Tullamore Dew, from William Grant & Sons, plans on adding another expression later in the year. Powers Irish Whiskey. "We are going to do a lot more with the Powers brand, too," adds Hartunian. "It also is developing an organic following among bartenders in some markets. When you have that dynamic with a brand it's really magic. We are looking to develop it further." The company is just starting to put support behind the Powers brand, and will leverage that more going forward, according to the VP. "We have a lot of innovation in liquid coming in 2013," says Tullamore Dew's Reilly. Although he could not reveal details at press-time, the company will add an expression in the second half of the year. New packaging was developed in mid-2012 for Tullamore Dew Original, which accounts for 95% of the brand's overall volume in the U.S. market. The new pack emphasizes the heritage of the brand throughout the design by giving founder, Daniel E. Williams' initials "D.E.W." more prominence within the product name. Additionally, "1829," the year the original Tullamore distillery was founded is embossed on the bottle along with a number of past gold medals the brand has won since its inception. "This year, we will revamp the packaging of our entire line to reflect the changes made to Original, to help consumers navigate our range in an easy and compelling way," reveals Reilly. For its, Michael Collins brand, Sidney Frank Importing Company continued to focus on the packaging and 10-Year-Old Single Malt Consumers have responded positively to the new look of Michael Collins, from Sidney Frank Importing, the company says, and adds that brand's single malt expression continues to do well. that debuted in 2011. "Both the trade and consumers have responded very well to the new look of Michael Collins Irish Whiskey," says Kate Laufer, director of public selations. "And our 10-Year-Old has given us great traction and more access to the Scotch consumers based on its unique taste profile and lightly peated product." T Cream of the Crop here have been some significant developments in the Irish cream and liqueur category, as well. "We've been busy bees at Baileys," quips Anna MacDonald, Diageo's Director of Marketing for Liqueurs North America. The category leader in Irish creams just launched Baileys with a Hint of Hazelnut in the U.S. mar21