STiR coffee and tea magazine

STiR coffee and tea 41 Maintaining full aroma and taste hinges on two crucial aspects: time and temperature. Older technologies caused a consider- able loss of "aroma carriers," making solubles and ready to drink (RTD) beverages taste flat and uninspiring. Flavourtech revolutionized the manufacture of soluble and RTD coffee and tea products by developing several patented technologies that preserve the full aroma and taste of the bever- age, making it – to the farthest extent possible – just as good as freshly brewed. The Australian company, founded in 1997, designed the rotating disc column, which is primarily deployed for the produc- tion of solubles and concentrates, to act as an aroma and flavor extractor. Residence time of the introduced liquid can be kept to 20 minutes, while in other methods the brew may spend two hours and longer in the evaporator. Using Flavourtech's integrated extraction system combines powerful evaporation and condensation with sophisticated aroma recovery and later re-introduction in a single line set-up. The se- cret in gaining a full-tasting beverage lies in extracting the aroma and flavor carriers as early in the process as possible, according to Flavourtech's sales and marketing director Leon Skaliotis. The company's solutions can be used for pretty much any modern-day coffee or tea product, be it 3-in-1 sachets, pods, conventional instant coffee or tea, even cold brews, and of course canned and bag-in-box beverages of any sort and de- scription, he explains. When manufacturing RTDs, the residence time spent by the brew in such systems can be several minutes, which in com- bination with the high pasteurization temperatures deployed wreaks havoc on polyphenols and other aroma carriers. By comparison, Flavourtech's spinning cone column works at low temperatures and cuts residence time down to a single second, thus keeping the beverage's natural flavor and aroma profile largely intact. "The customer today demands a full-flavored beverage that tastes just as good as at home. People will continue to look for the genuine taste experience and there is no telling what will be next," Skaliotis said. — Thomas Schmid Aroma Preserver ners with 11 roasters and is aggressively seeking more. The com- pany minimizes waste by purchasing coffee that roasters can't process through their cafes, says Sheridan. Athletes and adventure travelers love the stuff. Stoked was founded by Jax Mariash, an extreme distance runner and former Starbucks barista who learned to roast at Jackson Hole Roasters. Alpine Start is a Boulder, Colo.-based instant coffee founded in 2016. It is the inspiration of Matt Segal, a mountain climber and natural foodie Alex Hanifin who is c.e.o. They named the original blend: Coffee that Actually Tastes Good. A three pack of five-dose boxes sells for $24.27 online. A single box priced at $8.99. The coffee is sources in Colombia and energized with 120mg caffeine. Global growth Transparency Market Research (TMR), based in New York, pre- dicts a compound annual growth rate of 4.8% for instant coffee through 2025 when it will total $42.5 billion. The market has grown significantly since 2016 when soluble coffee sales were estimated at $28.1 billion. Russia remains the world's largest importer of instant coffee but Asia has now surpassed Europe as fastest growing instant coffee market with a global share of 35.7% in 2016 according to TMR. German market researcher Statista reports that Japan is Asia's largest instant coffee market at $7.26 billion. In contrast sales of instant coffee in China, a much larger country, were esti- mated at $2.075 billion in 2018. Per capita revenue averages only $1.49 in China but Statista predicts $3 billion in sales by 2021. Globally Nestlé has lost market share in each of the past four years and is now down to 15%. In China Nestlé retains 72% market share, a number expected to climb as the Swiss- based food giant begins marketing Starbucks VIA. In August Nestlé concluded a $7.1 billion licensing deal to market and manufacture Starbucks VIA outside the US in supermarkets, restaurants, convenience, and to catering operations. Competitive challenge Format may prove the most challenging competitor. Dripkit is one of a growing number of single-use, pourover packets that also features single origin, family farmed coffee. Individually wrapped pourover is finely ground roast and does not require expensive dehydration. Another option: Forto Espresso Shots, a 2 oz. liquid con- centrate packaged in small rigid plastic containers with a peel-off lid. The single-use shots sell for $2 each in packs of six. Flavourtech integrated extraction system Viola single-origin sachet of pre-extracted instant coffee

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