February 2013

Issue link:

Contents of this Issue


Page 32 of 83

Photo by Shanna Wolf work With Me Nancy Potter An artisan cracker-maker takes a simple staple to the next level A sweet, intoxicating scent wafts through the sparse, spacious kitchen where Nancy Potter stands surrounded by cooling crackers. Potter, co-owner and partner of Potter���s Crackers, says she���s immune to the delicately decadent aroma, but as her business continues to grow, she certainly isn���t resistant to its success. Though she once owned the New Glarus Bakery, Potter had never made a cracker before her current venture. And, she landed here through an unlikely route: a marketing job that didn���t suit her. ���I wasn���t consciously pursuing my dream, I just knew that I wanted to make something,��� says Potter. And make something she did. A student of dietetics with a background in food science, Potter, who loves ���the magic of baking,��� knew producing food again would be a gratifying journey. After teaming up with her son Peter Potter Weber, she began cranking out artisan style crackers in a range of savory and sweet flavors that offer a gourmet alUnique Flavors ternative to the standard options While in Wisconsin you���ll found at the grocery store. Since ���nd state-inspired ���avors such opening in 2006, Potter says the as cranberry and wild rice; upon expanding to California, the Potters small business has grown faster knew they wanted to keep their locally and become bigger than she focused business model. So what ever imagined. does a California cracker taste Not only can their uniquely like? How about options like a flavored crackers be found loCalifornia olive and orange cally, they are now sold in 22 graham? states and Potter���s has opened a new production location in a Sacramento, Calif. bake house to meet the needs of its expanding distribution. Back home, Potter���s has met the tide of demand by growing its production space, and will be expanding into a larger kitchen in its bake house on Baldwin Street in March. With a grander kitchen, Potter comes to the table with an endless list of ideas and looks forward to experimenting with different cracker flavors, packaging and inventory. It���s an exciting position to be in, especially with the possibilities of what can make a delicious cracker. ���There really is no end to what we can do.��� ���Kelsey Bewick February 2013 31

Articles in this issue

Links on this page

Archives of this issue

view archives of Brava - February 2013