Landscape & Irrigation

March 2013

Landscape and Irrigation is read by decision makers throughout the landscape and irrigation markets — including contractors, landscape architects, professional grounds managers, and irrigation and water mgmt companies and reaches the entire spetrum.

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IRRIGAT ON 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601 Web site: http://www.landscapeirrigation.com Editorial Staff Associate Publisher, Editor John Kmitta (847) 720-5613; fax (847) 720-5601; jkmitta@m2media360.com Products Editor Steve Noe (630) 499-1017; fax (630) 499-1026; snoe@m2media360.com Production Team Art Director Production Manager Brian Snook Karen Kalinyak Direct Mail List Sales Cheryl Naughton, (678) 292-6054; e-mail cnaughton@m2media360.com Reprint Service Cheryl Naughton, (678) 292-6054; e-mail cnaughton@m2media360.com Circulation For subscription inquiries and customer service questions, please call (845) 856-2229, or fax (845) 856-5822 business hours: 9 a.m.-5 p.m. EST Landscape and Irrigation is published monthly except May/June, July/Aug and Nov/Dec. Publisher's Notice: We assume no responsibility for the validity of advertising claims in connection with items appearing in Landscape and Irrigation. Commercial product names are used for the convenience of the reader. Mention of a commercial product does not imply endorsement by Landscape and Irrigation or Specialty Information Media, or preference over similar products not mentioned. 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601 Account Representatives: Scott Hill 134 N. LaSalle St., Suite 1700, Chicago, IL 60602 312-348-1206 • shill@m2media360.com Leslie Palmer 16267 W. 14 Mile Rd., Ste 202, Beverly Hills, MI 48025 Ph: 248-530-0300, ext. 1401 • lpalmer@m2media360.com Classified Sales / Marketplace: Glenn Datz Phone: 213-596-7220 Fax: 213-624-0997 gdatz@m2media360.com Viewpoint John Kmitta Seen in a Different Light I recently spent part of my weekend standing in the paint department of the local home center staring at paint samples. My wife and I ended up leaving the store with a confusing array of color-laden cards. Part of this information overload was indecision, but we also knew that hues that looked perfect under the harsh lights of the store would look completely different in the warm lighting of our home. Perception of color varies — especially when that color is seen in a different light. So it stands to reason that landscape professionals are becoming increasingly aware of landscape lighting and its impact on color. In the cover story for this issue, Jeffrey R. Dross of Kichler Lighting details how a better understanding of color temperature as an indicator of hue is critical to creating beautiful landscape lighting designs. In other words, landscape plants, architecture, or other landscape features illuminated by landscape lighting will look different in the glare of a "pure white" light than they do in "warm white." Dross explains the differences in color temperature and its importance in landscape design. A little light training Improving your skills, knowledge and credentials is vital to setting yourself and your company apart from the competition with regard to any landscape design/build project, and the proper use of landscape lighting is becoming increasingly important toward that effort. As a result, there is an ever-evolving range of information and education becoming available to assist landscape professionals with maximizing their landscape lighting skills. For example, Kichler's Certified Landscape Lighting Training Seminars allow attendees to earn credits toward the American Lighting Association's (ALA) Certified Lighting Consultant designation. "Our training classes help landscape lighting professionals advance or increase their number of services, and therefore increase their revenues," said Ron Carter, Kichler's corporate trainer and conductor of landscape lighting training classes. "By teaching them how to do these jobs the right way, we also help them keep their customers coming back." For example, Kichler's Hands-on LED Landscape Lighting Installation seminar provides detailed training regarding design and installation, layout and fixture placement, wire runs and fixture selection, troubleshooting and maintenance, how to market your business, and more. Kichler also offers an LED landscape lighting seminar designed for professionals wishing to improve the aesthetic designs of their landscape lighting installations. The seminar covers how, when and why to use LED; understanding beam spreads and photometrics; determining wattage; what not to do with light; etc. And yet another seminar from Kichler, on the topic of troubleshooting, examines how to test a transformer; transformers: types; circuit breakers; amps; how to use a digital voltmeter and ammeter; and more. These are just a few examples of the landscape lighting training and education opportunities available. But they show how developing better knowledge and understanding of evolving lighting technologies can help shine a whole new light on your company and your offerings. LI For more information about Kichler's training seminars, visit http://www.landscapelight ing.com/portal/kichler_college_page?nav_reset=true www.landscapeirrigation.com Landscape and Irrigation 5

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