Stateways March-April 2013

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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W hile the U.S. economy appears to be in a modest recovery mode, the wine and spirits industry continues to pick up steam. Indeed, overall wine and spirits sales volume saw healthy growth in 2012, according to the latest statistics, just released in the Handbook Advance 2013, published by the Beverage Information Group. Total U.S. distilled spirits sales volume rose to almost 206 million 9-liter cases, representing a 3.6% gain versus 2011 (which saw an increase of 2.6% sales volume over 2010). And overall spirits retail revenue growth (the combined dollar total of off- and on-premise sales) also increased, by a hefty 5.4% to $72.12 billion, an almost $3.7 billion jump over 2011. Underlining the trends of the past few years, a significant part of that increase is the result of more sales activity at the premium and above-premium price segments. In fact, the latest statistics from DISCUS [The Distilled Spirits Council of the United States] point out a notable trend toward upscale purchases: From 2003 to 2012, supplier sales of value products rose 24.5%, while using the same metric, supplier sales of superpremium spirits products gained 163.0%. This movement is clearly indicated by the higher percentage revenue gains versus 8 sales volume gains, as impressive as they may be. The same holds true in the wine segment. Total U.S. wine sales volume increased by 2.7% in 2012, to approximately 320.8 million 9-liter cases (compared to an overall 2.5% wine volume increase in 2011), the nineteenth consecutive year of wine sales volume increases, according to Beverage Information Group research. Similar to spirits, the move toward high-end purchases continued in the wine segment, evidenced by the segment���s 3.9% revenue increase in 2012 to $28.9 billion. SPIRITS OVERVIEW T he vodka category continues to dominate the spirits landscape in the U.S. The huge segment rose another 5.6% in 2012, following a 6.0% increase in 2011. Overall, the vodka segment added almost 4 million 9-liter cases to its 2012 total of approximately 70.2 million 9-liter cases. Indeed, vodka now represents just about one-third of all spirits consumed in the U.S., with new expressions, flavors and brands from around the world continually testing the U.S. marketplace. Even with the deluge of unusual flavor introductions, vodka StateWays I I March/April 2013

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