Better Roads

April 2013

Better Roads Digital Magazine

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Lattatudes /BetterRoadsMagazine @betterroads Editorial Editor-in-Chief: John Latta Editorial Director: Marcia Gruver Doyle Online Editor : Wayne Grayson Online Managing Editor : Amanda Bayhi Editor Emeritus: Kirk Landers Truck Editor: Jack Roberts Construction Editors: Tom Jackson, Tom Kuennen, Dan Brown, Lauren Heartsill Dowdle Design & Production Art Director: Sandy Turner, Jr. Graphic Designer: Kristen Chapman Advertising Production Manager: Linda Hapner Construction Media Senior VP of Market Development, Construction Media: Dan Tidwell VP of Sales, Construction Media: Joe Donald Corporate Chairman/CEO: Mike Reilly President: Brent Reilly Chief Process Officer: Shane Elmore Chief Administration Officer: David Wright Senior Vice President, Sales: Scott Miller Senior Vice President, Editorial and Research: Linda Longton Vice President of Events: Alan Sims Vice President, Audience Development: Stacy McCants Vice President, Digital Services: Nick Reid Director of Marketing: Julie Arsenault 3200 Rice Mine Rd NE Tuscaloosa, AL 35406 800-633-5953 For change of address and other subscription inquiries, please contact: Better RoadsTM magazine, (ISSN 0006-0208) founded in 1931 by Alden F. Perrin, is published monthly by Randall-Reilly Publishing Company, LLC.�� 2013. Executive and Administrative offices, 3200 Rice Mine Rd. N.E., Tuscaloosa, AL 35406. Qualified subscriptions solicited exclusively from governmental road agencies, contractors, consultants, research organizations, and equipment and materials suppliers. Single copy price $5.00 in U.S. and Canada. Subscription rate for individuals qualified in U.S. and Canada $24.95. Foreign $105.00. Special group rates to companies qualified in quantities over five names. We assume no responsibility for the validity of claims of manufacturers in any advertisement or editorial product information or literature offered by them. Publisher reserves the right to refuse non-qualified subscriptions. Periodical circulation postage paid at Tuscaloosa, Alabama and additional entries. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by an information storage retrieval system, without written permission of the copyright owner. For quality custom reprints, e-prints, and editorial copyright and licensing services please contact: Linda Hapner, (224) 723-5372 or POSTMASTER: Send all UAA to CFS. (See DMM 707.4.12.5); NON-POSTAL AND MILITARY FACILITIES: send address corrections to Better Roads, 3200 Rice Mine Road N.E.,�� Tuscaloosa, AL�� 35406. Lattatudes_BR0413.indd 5 A Modern Magazine T he evolution of the magazine continues. Not just this magazine, but all of them are in a state of change in this digital, online, etc., age. Reports of the death of the magazine are, however, as Mr. Twain observed about his own obituary, exaggerations. New magazines are launched every month. Some existing magazines thrive and some adapt and dedicate themselves to a new de���nition of service. Magazines still rock. The amount of information you can ���nd online is expanding, it seems at the speed of light, and as it does it breaks down into narrow specialties and niches as if it had hit a prism. Much of what you once looked for in magazines is now found more quickly and more completely online. And we deliver that with our website, We���ve designed and redesigned it to make sure you can go to what you want, or need, and bypass what isn���t essential with the greatest of ease. And my Roadologist blog is housed there too. We���ve added a short, sharp daily newsletter to our repertoire, another easy-in, easy-out production to keep you up to speed. And we���ve promoted Amanda Bayhi to online managing editor working with our construction media online editor Wayne Grayson. Social media is well covered too. The print issue continues to develop its focus as a partner in the process of modern day information and support delivery. We know from all of our research that this magazine is a premium for you. We know you like and value having it in your hands. Our research is not that much different than the research that shows people love tablets and e-readers but don���t intend to give up the books and magazines they have loved longer. So we keep re���ning and rede���ning how best to have our print issue serve readers as part of a continually broadening platform. ���Magazine��� used to mean print. To us it means a multi-functional, collaborative delivery system (surely I should call this an MFCDS) in which we can provide you with more than we ever used to be able to do, through a variety of channels and formats, with different capabilities (think video or interactive exploded diagrams for example), with more responsiveness and a wider range of sources and templates. And we will keep changing. In the current environment change is constant. It is not moving toward a ���xed ending; it will keep happening and we will keep responding to it. Ironically, the base result is unchanged: We deliver to you, our audience, a lot of what you want and need to be the best you can be in this industry better than anyone else in the ���magazine��� ���eld. ��� by John Latta, Editor-in-Chief Better Roads April 2013 5 4/1/13 2:07 PM

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