Issue link: https://read.dmtmag.com/i/1195821
WORLD FENCE NEWS • JANUARY 2020 • 71 World Fence News, Jr. Page Ad 7.25" x 9" PLEASE CENTER IN THE LIVE AREA 52 52 A N N I V E R S A R Y ND Coated PreTied Ties & hog rings ™ Finding and Leveraging External Communiations Professionals continued from page 64 al language service providers adept at managing multilingual translation (written communications) and inter- preting (oral communications)? By asking all the right questions, you're more likely to avoid unpleas- ant surprises and steer clear of awk- ward situations – especially those that could damage your reputation. 5) Stay engaged. Your job doesn't stop once you've hired a communica- tions professional or firm. Though it is important to let the experts get to work, make sure you follow their progress and are highly responsive to their questions every step of the way. View your relationship as a col- laboration and make them feel part of your team. And once the project is over, ask for feedback and ideas. What other opportunities do they see to further your business goals? The answers just might surprise you! Had Cassandra followed these steps and consulted with profession- als throughout the process, she would have likely leveraged their expertise and avoided an embarrassing and costly situation. About the author: Anne Connor is a Spanish- and Italian-to-English translator and language-services professional with over 20 years in the business. She holds a BBA in Busi- ness Law from Temple University in Philadelphia and is an active mem- ber of the American Translators As- sociation. The American Translators Association represents over 10,000 translators and interpreters across 103 countries. For more information on ATA and to hire a translation or interpreting professional, visit www. atanet.org. World Fence News contributor Tom Luby publishes books on fence industry business practices Business consultant and regular World Fence News contributor Tom Luby (president of Profit Builders International) has available two books designed to help fence com- pany owners and managers improve their overall business and operating procedures and therefore improve their bottom line. The Close features fence indus- try specific sales, marketing and ad- vertising tools, including: • Value selling and how to max- imize the profitability of every sale; • How to "sell backwards" for higher profits by removing all ob- stacles to your success; Roadmap to Success is a busi- ness guide to managing a fence company, covering day-to-day man- agement problems and their solu- tions, including: • Functional organization and building an efficient fence team; • Business development and building people management skills; • Profit and expense controls and A/R collections procedures; Contact info: www.profitbuild- er.org; e-mail tluby@profitbuilder. org; office phone: 941-981-3677; cell: 941-807-7666.