Issue link: https://read.dmtmag.com/i/122447
BUSINESS STRATEGIES 5. Have a specific, measurable domination target number communicated and tracked with passion. In this day and age of fuel prices moving dramatically and drastically, marketer teams experience brand new levels of stress and demands in their jobs. There are deep needs in human beings to feel they are making a difference, and if you can provide some fun, even better. The best way to rally best effort from your troops is with a meaningful corporate goal that is visible, tracked and more importantly, really matters to you and them. Communicate it, track it, and create contests and games around it. Make it hugely visible so it builds energy. Make it be a number you can share passionately with suppliers, bankers and customers. Then slice it down into individual milestones so you can have mini-celebrations on your way to success. Move from longrange to end of year to quarters to months. Then tie at least one of each individual employee's job measures to an activity that supports this goal. In conclusion, when you seriously move forward with marketing your strengths, creating deep customer friendships, using new efficiencies to fund "Wow" experiences, diversifying to do more for great customers, and rallying around an easily understood, specific market domination goal, you will reach that goal and even have some fun while you do! S Canopies and Building Mansards P.O. Box 526 Clanton, AL 35046 Keith Chambers - Owner David Thomas - Owner Wesley Melton – Sales 101 Shadetree Drive Clanton, AL 35045 Phone: 1-800-932-4549 Fax: 205-755-8266 Cell: 205-369-8325 Email: Wesley@cscanopy.com SPRING 2013 OIL PROPHETS 27