Issue link: https://read.dmtmag.com/i/1245531
I DA U N I V E R S A L M ay -J u n e 2 0 2 0 21 This set up allows buyers to not only buy the products they need like in a typical marketplace but also choose the right supplier for them. Google: The Key To Part Sales Success A lot of our success comes from gaining exposure on Google for the suppliers on Gearfl ow. 87% of shoppers begin their product searches online. The top three organic results on Google make up 70% of all clicks. On the fl ip side, all search results after the fi rst page make up a combined 3% click-through rate. What this means is if you aren't in the top organic results on Google, you might as well not be online. There is a science behind gaining exposure on Google, and it is not spending money on Adwords. It requires signifi cant investments of time and money into your technology and content, an investment that few suppliers can make. We designed Gearfl ow.com to do it all for you; all you need to do is get set up. Customers are out there Googling for what you sell. It's our job to connect our suppliers with those buyers. The Gearfl ow Community We have a unique opportunity to create a community of buyers and suppliers specifi c to our industry. The signs are all there. Through the content we create and the inventory we represent, we have built a community of rental compa- nies, contractors, warehouse managers, repair shops, and municipalities all engaging and working with the Gearfl ow suppliers. Every new visitor to Gearfl ow.com is a potential customer, whether they are specifi cally searching for the parts you off er or come across your business during their search. Gearfl ow Team (from left to right) Ben Preston, Luke Powers, Jacob Brass, Sarah Wilcox Luke Powers Founder and CEO luke@gearfl ow.com 630-780-7500 Ben Preston Co-Founder and CMO ben@gearfl ow.com 978-844-2725 Supplier Success Beyond Sales The only way we succeed as a business is if our suppliers succeed. Supplier success relies on much more than the volume of transactions coming through the platform. We built the Gearfl ow platform through the eyes of our family business, continually asking ourselves what kind of information would help to inform our company, what sort of integrations would streamline our workfl ow, and what can be taken off our plate so we can focus on our core value. What has resulted is: • Reporting on traffi c and conversion rates to inform product pricing. • Customer information to narrow target markets. • Integrations with inventory management systems to stream- line orders. I• nterviews with suppliers distributed in trade publications. Working with the IDA We couldn't be more excited to be already working with several IDA members and look forward to meeting the rest of you. We are continually looking for feedback on how we can make your lives easier, so please don't hesitate to reach out to us anytime. Sincerely, Luke Powers and the Gearfl ow Team