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JOURNAL VOL. 33 NO. 5 THE May 2013 ABOUT THE COVER This month's cover photo is courtesy of Franklin Homes Visit their website at: www.franklinhomesusa.com The Magazine For Manufactured & Modular Housing Professionals June Issue New Homes Edition HUD Program Faces Serious Threat!!! 9 contents \ mharr viewpoint Danny Ghorbani discusses Federal HUD Program. 12 2013 new products Check out the latest products for the manufactured and modular housing. 13 community consultant Frank Rolfe discusses new & improved MHI and NCC. service & set-up George Porter discusses service & set-up for manufactured housing. sales management Grayson Schwepfinger discusses handling objections. community law John Pentecost discusses caregivers, grandkids and service animals. OURNAL President & Publisher . . . . . . . . . . . . . . . . . . . . . . .Jim Visser STAFF Office Manager & Associate Editor . . . . . . . . . . . . .Shelia Stiner Circulation Manager . . . . . . . . . . . . . . . . . . . . . . . .Shirley Visser Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . .James Visser, Jr. National Modular Sales Consultant . . . . . . . . . . .Melissa Bishop Contributors Political And Associations . . . . . . . . . . . . . . . . .Danny Ghorbani MH Association for Regulatory Reform and Development Finance, Marketing & Retailing . . . . . . . .Ed Hicks Service & Set-Up . . . . . . . . . . . . . . . . . . . . . . . . . . .George Porter Sales Management . . . . . . . . . . . . . . . . .Grayson Schwepfinger Modular Consultant . . . . . . . . . . . . . . . . . . . . . . . . . .Scott Stroud Community Consultant . . . . . . . . . . . . . . . . . . . . . . . .Frank Rolfe Community Law . . . . . . . . . . . . . . . . . . . . . . . . . . .HKC Law Firm The ONLY Monthly Industry Magazine! Don't Miss Out... 18 The June Issue is our New Homes Edition 20 Reserve your ad space now. Call 706-655-2333 22 24 marketing consultant Scott Stroud discusses lifecycle marketing marketing for the long term. 26 development marketing Ed Hicks discusses factory built homes as viable source of reliable housing. J THE MAY 2013 28 get it quick Find out information on advertisers in this issue. 29 Mailing Address: P.O. Box 288 Manchester, GA 31816 Shipping Address: 1069 Judson Bulloch Road Warm Springs, GA 31830 E-Mail: news@journalmfdhousing.com Web Page: www.journalmfdhousing.com Volume 33 Issue 5. THE JOURNAL is sent monthly. All rights are reserved. Permission to reprint given only upon written request. The Journal is solely owned and operated by J & S Publishing Co. and is not affiliated with or run by any outside organization. It is solely supported by advertising and is distributed to industry related businesses throughout the United States. Any questions or comments should be forwarded to Jim Visser, President and Publisher at 706-655-2333. POSTMASTER: Send address changes to THE JOURNAL, P.O. Box 288, Manchester, GA 31816.