Stateways May-June 2013

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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Page 7 of 63

Advertorial PERNOD RICARD USA Launches "Pro Bev Source," An Online Trade Resource Pernod Ricard USA, the premium spirits and wine company, has launched Pro Bev Source, an online destination designed to help distributors, retailers and on-premise operators find the information they need in an efficient way. The comprehensive resource is accessible via the newly redesigned, dynamic website. Pro Bev Source is an easy-to-use site that migrates a range of information for the trade to one place. Unlike any other trade tool in the digital space, Pro Bev Source includes Pernod Ricard USA brand and product information, social media content, image assets, sales and promotional materials and a link to the Pernod Ricard Drinks Database, which provides easy access to more than one thousand drink recipes and photos. Pro Bev Source also acts as a resource for staff training by providing access to the award-winning BarSmarts Program and the Pernod Ricard Wine & Spirits Academy. Other features of the site include business tools such as profit calculators, videos, trade event listings and soon, information on category management. Pro Bev Source is another example of how Pernod Ricard USA is setting a new standard in the industry with their leadership response to Trade and market needs. D A T E L I N E Business Briefs Casa Cuervo, S.A. de C.V. announced that Proximo will take control of the U.S. distribution of the Jose Cuervo Tequila brand starting July 1, 2013 [See Tequila story in this issue, page 54, for full details].... Pernod Ricard USA has launched Pro Bev Source, an online destination designed to help distributors, retailers and on-premise operators find information about wine and spirits online. Part of the newly redesigned website, the new portal contains product information, images, sales and promotional materials and access to the Pernod Ricard drinks database, which contains more than 1,000 drink recipes…. Jagermeister recently announced a new social responsibility campaign called "A Brother in Your Corner," which the company launched with boxing trainer Freddie Roach. The competition, which asks consumers to share stories of how they live by the "Jager Code" (i.e. the same code that boxers live by – one of brotherhood), offers the winners each week a trip to Las Vegas with three friends where they'll receive training from Roach, boxing tickets and VIP access to the boxing event's parties. The contest is being promoted at and on the Jagermeister Facebook page. In addition, the company has just donated $50,000 to the newly formed Nevada Boxing Hall of Pernod Ricard's Pro Fame in conjunction with the campaign…. Bev Source online tool. Hundreds of wine and spirits industry members will honor Robert Furniss-Roe, president of Bacardi U.S.A., Inc., with the Samuel Bronfman Memorial Award at UJA-Federation of New York's Wine & Spirits Division Reception at The Pierre in New York City. Furniss-Roe is being honored for his achievements as a businessman and his outstanding generosity in the philanthropic world…. William Grant & Sons named Jonathan Yusen as Managing Director and President USA. Yusen assumes leadership of the U.S. business from Simon Hunt, who was recently promoted to the newly created global executive role of Chief Commercial Officer based at the Company's U.K. headquarters….Sidney Frank Importing Co. appointed Mike Glennon as vice president of National Off-Premise Chain Sales, overJagermeister's seeing the company's business at super social responsibility stores, clubs, supermarkets, drug and campaign. convenience stores…. Precept Wine named Kirk Brewer as chief sales officer, spearheading sales, logistics and shipping. The company also appointed Alexandra Evans to chief marketing officer…. Viña Perez Cruz, a family-owned producer of 100% estate-bottled red wines from the Maipo Alto Valley region of Chile, appointed Paul Hobbs Imports as its U.S. importer…. After recently introducing of Yellow Tail Sangria, Deutsch Family Wine & Spirits has acquired Eppa SuperFruit Sangria from Miami-based Eppa Wine Company. Eppa is the world's first premium sangria made with organic grapes and superfruit juices…. Vine Connections, a national importer of boutique Argentine wines and Japanese Ginjo sake, debuted its new Chilean portfolio. Vine Connections will be the exclusive national importer of 9 wineries producing 45 wines from 11 different valleys that represent the diverse valleys in Chile.

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