Issue link: https://read.dmtmag.com/i/1297489
18 STiR coffee and tea / Issue 5, 2020 (October / November) AWAKEN AWAKEN * Don't Miss a Single STiRing Issue of the World's Leading Coffee and Tea Industry Magazine. AWAKEN a paid subscription to STiR (coffee and tea magazine) To Subscribe, Visit www.stir-tea-coffee.com/subscribe info@octobermultimedia.com *SYNONYM: STiR, stimulate, animate, arouse, excite... w w w. s t i r - t e a - c o ff e e . c o m w w w. s t i r - t e a - c o ff e e . c o m 1,800 new coffee trees, primarily Geisha, will be planted on the Good Land Organics farm in the hills above the Pacific coastline. Frinj will also work with White Buffalo Land Trust to create sustainable food systems using regenerative farming practices. About 300 additional coffee trees will be planted on a 12-acre test farm and then managed under a plan that includes site and irrigation design principles, ground cover maintenance, nutrient cycling, plant health, and organic production. For more on Frinj Coffee, visit frinjcoffee.com Coffee Pest in Hawaii The coffee berry borer, a major threat to coffee plants, has been discovered on the Hawaiian island of Kauai. The Hawaii Department of Agricul- ture announced the find in mid-Septem- ber, marking the first detection in the islands for several years. The discovery, made on residential property, led to wider inspection and surveillance across the island, officials said. Kauai's major coffee grower, Kauai Coffee, actively surveys its crops and no discoveries have yet been made. "While the extent of the infestation on Kauai is not known at this time, there is a strong coordinated effort between agencies and the coffee industry to try to contain and manage this pest," said Phyllis Shimabukuro-Geiser, chairperson of the Hawaii Board of Agriculture. "We also ask the Kauai community to be vigilant and report any signs of CBB in their backyard coffee plants." The coffee berry borer was first detected in the state in September 2010 in Kona and discovered on other islands for several years including a find on Maui in December 2016. It is unknown how the insect spread to Kauai. The small beetle bores into the coffee cherry to lay its eggs. The larvae feed on the coffee bean, reducing the yield and quality of the bean. Since its detection in Hawaii, coffee growers developed methods to manage the pest, which include using an organic pesticide and field sanitation. Some farms with good management practices are able to keep infestation levels down significantly. Lavazza partners with WeWork Italian roaster Lavazza partners with WeWork as the primary coffee provider in the company's workspace offices across the United States and Canada. WeWork provides physical and virtual workspace and services in 843 locations across 150 cities and 38 countries around the world. Lavazza will outfit more 300 WeWork locations in the US and Canada with Lavazza machines serving coffee, espresso, and cold brew. "Lavazza is proud to partner with WeWork to provide a more sustainable offering for their workforce and beyond," said Davide Riboni, president of Lavazza Americas. "While Lavazza has a proven history of supporting environmental initiatives, we feel that now more than ever, investing in the future of our earth is not just the 'new normal' - it is essential." "At WeWork, coffee represents an important part of our workplace experi- ence - from offering our members drip coffee and cold brew on tap to dedicated barista bars in select locations and more," said Hamid Hashemi of WeWork. "We are thrilled to have Lavazza as our partner, helping our members better fuel their workday, every day." Jay Ruskey of Frinj Coffee. US Coffee Grower Looks to Regenerative Crops Frinj Coffee, the Southern California operation that proved quality coffee could be grown on the US mainland, is entering into land use partnerships to investigate whether the coffee plant can be a regenerative crop. Frinj, which sprouted from Jay Ruskey's Good Land Organics farm in Santa Barbara County, grew in recent years to provide regional coffee breeding and production services, in addition to growing its own trees. Coffee farmers throughout Southern California partner with Frinj. Now the company works with two environmental nonprofits to investigate whether regenerative farming practices can increase production and quality. The Gaviota Coast Conservancy is funding a three-year study on improving water management, soil health, and ecosystem resiliency, according to published reports. In this study, about

