May
2013
Volume 20
Number 5
PAGE
10
Features
Mix up Your Marketing
with Social Media
10
Cafés on Wheels
16
By Brenda Porter-Rockwell
How Facebook, Twitter, FourSquare, Pinterest
and similar tools can help your business.
By Pan Demetrakakes
A rolling coffee shop is a great way to break into
the industry or enhance an existing location.
Selling the Brand–
On Everything
By Brenda G. Russell
Branded merchandise is advertising that
pays for itself.
16
20
Tea Bar Success Leads to
More Stores
24
Coffee You Don't Drink
27
By Dan Bolton
Teas make up a growing percentage of sales
at many coffee shops.
By Brenda Porter-Rockwell
Could coffee-related items perk up your
store's sales?
Regional Round-Up:
Utilizing Social Media
By Ed Avis
Coffee shops around the country share the
secrets of their social media success.
PAGE
Departments
Editor's Insight
Brew News
Calendar
Jack's Blend
Supplies and Services
Advertiser Index
Secrets
It's a Grind, Raleigh, NC
30
4
6
6
8
34
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