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NPN Magazine May/June 2013

National Petroleum News (NPN) has been the independent voice of the petroleum industry since 1909 as the opposition to Rockefeller’s Standard Oil. So, motor fuels marketing and retail is not just a sideline for us, it’s our core competency.

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It's also important to keep track of what an existing system can accomplish. "Buying packaged software is like using Excel," Oliver said. "You might use Excel to do a couple of columns of data and a simple calculation, but you haven't even touched what the program is capable of. So if you are unhappy with your system, I would wager that you are not using all of the capabilities that you bought and that your people have simply continued the old processes in the new system. I would go back as if you are starting all over with that software provider and see what you may be missing out on." The Human Element Improving business processes through technology can be challenging for both practical and cultural reasons. The proper analysis and leadership is required to overcome those issues. "The big thing in change management is you have to get everyone on board up front with the idea that change is required for us to stay relevant and to stay competitive and not go out of business," Oliver said. "The employees may not want to do it and they may feel they already have a fulltime job and don't want to spend extra hours working on processes and systems, but they have to hear that it is very important to the business and their future employment. We have to change and we have to stay relevant. If you don't www.npnweb.com  n  NPN Magazine want to take time to do that step, you might as well not do the project." Meek concurs with the importance of managing the human component of change. "I think the number one thing is not for us to force change upon people," he said. "You have to look at every person involved with that and bring them along, and sometimes you have to move them out of the way because they are not going to adapt. There are people today, including younger people, who don't take well to technology. Some of them are afraid you are going to take their job away or they are so accustomed to doing a job a certain way that you have to approach it from a human standpoint. They're the ones that are going to have to make it work, so you have to be very careful and take your time." Some of the challenges with the human element in the technology process might start to ease as time goes on, and newer generations begin to assume both leadership and operational support positions in companies. "We are starting the see the baby boomers leave the industry, and to be honest, I think they are not the most technologically savvy," Meek said. "I think the next generation coming up will really push technology in the marketplace. And, I think all of the staff within an organization will be more capable of dealing with technology and the culture in these companies will start changing." May/June 2013 15

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