Water Well Journal

February 2021

Water Well Journal

Issue link: https://read.dmtmag.com/i/1330849

Contents of this Issue

Navigation

Page 38 of 59

While making a choice is still difficult, try focusing on the process to decide rather than the decision itself. Study how others made similar decisions. When you observe how others have done it in the past, you will feel more confident in the steps to take to do it for yourself. But be mindful of following what others do. Just because what they did worked for them doesn't mean it will work for you. Be willing to test and alter to suit you and your circumstances. To prevent further decision fatigue, make your important de- cisions as early in the day as possible. As our day continues, we tire of the decisions we make, and as a result, put things off. Set a deadline for yourself—not just the day, but the time of day. Now, if you are a leader facing a longer-term decision, the future is especially hard to envision right now. Many of you are struggling right now with the concept of revenue growth when you are faced with operational cuts and challenges due to our current circumstances. That is why visualizing your future state is so important. It can be as simple as asking the question, "When do we want to see growth again?" or "When do we want to be back on track?" Finally, taking action is the whole point of the decision- making process. Here are a few cognitive strategies to help you and your teams act. Tapping into FOMO (fear of missing out) is a way to tap into our emotions to create a sense of urgency in ourselves and others. Our tendency to loss aversion—the fact that most of us hate to lose more than we love to win—feeds our competitive streak. You only have to look at what your competition is doing to take over market share to get a sense of urgency. If you were them and knew that you could gain market share by acting first, wouldn't you do it? If that doesn't work for you, or if your competition is play- ing the "wait and see" game as well, then make a promise. Make a promise to your team or to your customers, as doing so will create a sense of social obligation. Like the person who has a gym buddy is more likely to go to their planned workout, when you make a promise you are more likely to keep it. Using these tips, and maybe a few more you pick up when binge-watching The Amazing Race this winter too, will have you soon leading your business and customers to the finish line. Twitter @WaterWellJournl WWJ February 2021 n 37 WWJ Carole Mahoney, as the founder of Unbound Growth, has coached Harvard Business School Entrepreneurial MBA students on sales and been featured as a top sales coach by Ambition and Sales Hacker. You can contact her directly at www.unboundgrowth.com. Learn Sales Skills Online Unbound Sales Growth columnist Carole Mahoney has recorded three NGWA: Industry Connected videos, all of which provide great tips on how to improve your sales skills. The videos, which are available to view for free at www. WaterWellJournal.com, cover the four principles of a sale, tips on how to better close a sale, and her latest, on how to have productive video meetings. Go to www.WaterWellJournal.com today to watch and learn how to make your business more profitable. FIND A CONTRACTOR enter zip or address, city, state Be seen by more than 35,000 visitors a month looking for water well services and information on their well. Join NGWA and add your company to the "Find a Contractor" page on WellOwner.org – NGWA's search engine specializing solely in water well contractors! NGWA.org/Join to learn more about NGWA membership

Articles in this issue

Links on this page

Archives of this issue

view archives of Water Well Journal - February 2021