STiR coffee and tea magazine

STiR coffee and tea 17 William Murray (National Coffee Association): The pandemic didn't dent coffee's status as America's favorite beverage. In fact, the pandemic did not change how much coffee Americans drink (nearly 2 cups per day per person or 3 cups per day per coffee drinker) or how often (about 6 in 10 American adults drink coffee each day). However, the pandemic did affect where Americans prepare and consume coffee and how they obtain it. Drinking coffee at home remained by far the most popular location – about 80% of coffee drinkers have at least one cup at home, the same as before the pandemic. However, out-of-home consumption dropped by about 20% from January-September 2020. Pandemic restrictions cut away-from-home preparation by 30%. Delivery and app-based ordering sky-rocketed, increasing 13% and 63% respectively between January and September 2020 – a trend we expect to continue. Coffee drinkers also experimented with coffee at home: 27% tried to re-create a favorite coffee shop beverage at home, 23% purchased a new coffee machine, and 41% tried new types of coffee. While happy to try new things, many coffee drinkers miss their pre-pandemic coffee routines and are eager to get back to normal: 35% say they miss their favorite coffee shops, and 48% are already returning to coffee shops or plan to in the next month. Nicola Panzani (IMA Coffee): The industry has gone through the collapse of HORECA and the spike in the retail and online segments. Although driven by the lockdowns around the world, this situation will be long lasting. The companies benefitting the most were those present in sales channels. The resilience of the coffee sector against the negatives is proven by the substantially stable demand of coffee. But to achieve this resilience it was fundamental to have an omni-channel strategy and coffee companies understand that they will focus more and more to go in that direction. Holger Preibisch (Deutscher Kaffeeverband e.V): Covid introduced the home office. Coffee consumption moved with us when we moved from the workplace to the home office, and coffee consumption increased during this time. The reduction in out-of-home was even overcompensated by high in-home consumption. With now 168 liters of coffee consumed per capita annually, coffee could even extend its lead as the most consumed beverage in Germany. Covid-19 demonstrated that: 1) coffee helps people through the crisis; and 2) coffee is crisis-proof. Sunalini Menon (Coffeelab): Many shipment constraints remain, such as high freight rates, lack of containers, and coffee prices spiraling, with lower demand for certain high quality coffees such as washed robustas. Sales of roasted and ground coffee digitally, through e-commerce, gathered momentum and the millennial, especially the IT professionals started purchasing their requirements through e-commerce learning how to brew of a good cup of coffee at home. The sale of varied brewing equip- ment has also begun to see the light of day. Home delivery also gathered tremendous importance today. With just one's mobile phone, the coffee drinker is able to get a good cup of takeaway coffee, something almost unheard of before.

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