STiR coffee and tea magazine

STiR coffee and tea 39 Photo by Maja Wallengren HST Tea Bag Machines better simple econom ic Giant pot size Double chamber tea bags knotted or stapled fl avour save fl avour save H&S Tee-Gesellschaft | eMail: machines@hst.eu | www.HST.eu "He had the vision to see that not only was the decaf sector a part of the coffee market that was only just starting to expand in the North American mar- ket but thanks to the pure source of mountain water we have from the Orizaba peak this part of Veracruz was blessed with unique resources for producing a high-quality decaf product," said Muguira. Surprising as it might be to some in the indus- try, the world of coffee lovers appreciating cof- fee solemnly for its flavor over the caffeine rush has never been higher than it is today. Market analysis shows this segment is one of the strongest performing in the global coffee market with the compound annual growth rate (CAGR) for decaf increasing up to four times that of overall world consumption at 7.4-8.2%, according to Grand View Research company. With a total market val- ued at $1.65 billion in 2019 alone, the decaf in- dustry is "expected to witness significant growth" from 2020-2027, said the San Francisco-based re- search company in an April 2020 report based on data and research through 2019. "Roasted decaf coffee is expected to expand at the fastest CAGR of 7.4% from 2020-2027" while the Asia Pacific market "is expected to register the fastest CAGR of 8.2% from 2020 to 2027," said the report, which attributed the higher growth forecast for the Asian market to "rising health consciousness" particularly among consumers in India, Indonesia, and Japan. First discovered in Germany in 1903 the technology developed for removing the caffeine component from coffee beans continues to be dominated by the German market. So much has consumer demand risen in the last 10 years alone that Germany's Coffein Compagnie three years ago expanded production capacity to Viet- nam. By taking over the Hiang Kie decaffeinating plant located about 80 kilometers northeast of Ho Chi Minh City the Bremen-based Coffein added 30,000 metric tons to take the company's total de- caf processing capacity up to 150,000 metric tons a year, said managing director Jens Eckhoff. Luis Demetrio Arandia Muguira and Daniel Robles. Of Descamex in Mexico are excited to see consumer demand for decaf surge as Covid-19 pandemic restrictions start to ease.

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