STiR coffee and tea magazine

62 STiR coffee and tea / Issue 4, 2021 (August / September) 5 to go, the successful Romanian coffee chain opened a shop in Paris, France, its first interna- tional location. The brand – unique on the Romanian market for its fixed price concept calls itself the largest chain of coffee shops in Eastern Europe and the most accessed HoReCa franchise in Romania. Launched in 2015, it currently has 250 locations all over Romania and a 40% market. The brand placed on the 12 position in the top made by Food Service for Europe & Middle East of the most important coffee players in Europe, in 2020. For more information, contact https://fivetogo.ro or https://www.facebook.com/fivetogo.ro. (Sorry...Romanian language only.) "A Film by Astoria": An Ode to Film Icons. Posters in 1970s style inspired by films that have made history. Astoria is launching its "A Film by Astoria" campaign linked to the Hollywood espresso coffee machine. Six posters inspired by six iconic films that evoke the culture, colors, and mood of the 1970s. The illustrations are the creation of Simone Caputo, a Milan tattoo artist and illustrator who, over the years, has worked with nu- merous Italian and international brands. The six posters are authentic col- lectors' items which, like an espresso coffee machine, can make the mood of a day and lend a real touch of pop art in a locale or at home. For further information, https://astoria.com/en/a-film-by-astoria-an-ode-to-film-icons/ or https://astoria.com/en. 5 to go Coffee Corner Paris International Women's Coffee Alliance signs MOU with Alliance for Coffee Excellence and Cup of Ex- cellence. Recognizing their mutual interest in the develop- ment of programs beneficial to women in all sectors of the coffee industry, the International Women's Coffee Alliance (IWCA) has formed a memorandum of understanding with Alliance for Coffee Excellence (ACE) and Cup of Excellence (CoE). The partnerships will focus on empowering women to realize greater financial success while creating paths of opportunity for impact and professional development in the coffee industry. For more information, visit www.womenincoffee.org or www.allianceforcoffeeexcellence.org or www.cupofexcellence.org. Rooibos has recently become the first African food that the European Commission has ap- proved for protected designations of origin and protected geographical indications. In a world-first for Af- rican food, the European Commission has approved the registration of the designation 'Rooibos'/'Red Bush' in its register of protected designations of origin and protected geographical indications where it joins Champagne, Irish Whiskey, Porto, Queso Manchego and other iconic products already registered. For more information, visit https://rooibosltd.co.za/rooibos-ltd-news. IWCA Promoting Possibilities Coffee Planet and Dash Hospitality open their first café in Dubai. The Dubai authority on ethically sourced beans, roasted on Dubai soil, the UAE's home- grown coffee suppliers and coffee roaster – Coffee Planet announced its first café location in Circle Mall, a j.v. part- nership with DASH Hospitality Group. Dash Hospitality is a new entity grown from a family construction business, with Hayder Al Nashie, c.e.o. at the helm and Christian Jones as general manager. This venture is the first of many with Coffee Planet and DASH Hospitality aiming to create a longstanding relationship. For more information: https://coffeeplanet.com. Creative and decadent flavors will drive the post-pandemic coffee shop rebound, according to a press release from Mintel and Back Flavors. The Covid-19 pan- demic dramatically changed work commutes and purchasing habits, ac- cording to Mintel. . "The percentage of consumers who purchase coffee drinks away from home daily dropped from 51% to 36%." This sales challenge is even more difficult for smaller coffee shops who rely on walk-in traffic versus drive thru. While the pandemic does not affect day-to-day life as it once did, the landscape has changed for good. The COVID-19 pandemic was a gut punch to the coffee industry, but it has resulted in a resilience and a drive to evolve. With creative flavors, a focus on cold beverages, and support from compa- nies like Mintel and Beck Flavors, there is plenty of hope ahead. For more informa- tion https://beckflavors.com/news-trends/ German coffee brand TCHIBO expands US presence into 188 new Jewel Osco stores in Chicago, which gives the brand – which calls itself "Europe's #1 Coffeehouse" into 2,700 distribution points throughout the US midwest. " [We are] proud to offer Jewel shoppers a premium coffee experience from Tchibo, whose values in freshness, fair sourcing, and sustainability, are what con- sumers are seeking today." For more infor- mation, visit www.tchibo.com. STiR Marketplace|Machines|Messages|Merch

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