Issue link: https://read.dmtmag.com/i/1405079
36 STiR coffee and tea / Issue 4, 2021 (August / September) Sponsored Content W Worlée NaturProdukte Managing Director Sebastian Reifke hen it comes to trading raw materials in blends of herbal and fruit teas, Hamburg, Germany is the leader. It is from Hamburg that Worlée Natur- Produkte GmbH (Worlée), with 160 years of history, trades an interna- tional product range of select ingredients. Utilizing all the finest raw materials, Worlée is a leading food production and pro- cessing specialist. Through its global procurement strategy and intensive cooperation with manufacturers throughout the world, Worlée provides a unique variety of dried products sources from both convention organic agriculture. With a large range of conventional, organic, fair trade, and sustainable products for the food and tea industry, Worlée is always one step ahead. Its own production and processing plants utilize state-of-the-art technology make Worlée a leading player in the fruit and herbal tea businesses. Interview: Sebastian Reifke, managing director Worlée NaturProdukte Sebastian Reifke is Worlée's managing director and head of the tea department since 2000 and with 30+ years' experience dealing with ingredients for herbal and fruit teas. STiR coffee and tea magazine: How is the quality of the raw materials guaranteed at Worlée, and what challenges to face in this regard? Sebastian Reifke: The food-compliant quality of our raw materials is certainly the most decisive component. Our tested and audited network of long-standing partners in the global procurement markets ensures products, quantities, and the coordinated quality requirements. However, changes in legislation, crises, and climate change are often inten- sive and complex requirements that need to be managed and solved as a team. Getting to know… Worlée's Sebastian Reifke