IDA Universal

Banff Brochure

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BANFF, CANADA 9-11 OCTOBER 10 OCT THURSDAY - GENERAL SESSION – FEATURED SPEAKERS STEVE MILLER Strategic Marketing Gunslinger • High-Stakes Innovator • Intelligent Agitator Steve Miller calls himself Kelly's Dad. That's who he is. What he does is grow businesses by teaching and guiding them to achieve Uncopyable Superiority. Meetings & Conventions Magazine calls him an Idea Man. He's an author, a professional speaker, and business advisor, known for his edgy, nospin-zone style. He's the son of the inventor of the 8-track, played on the PGA Tour, worked in the copper mines of Arizona, and even worked in Hollywood (all of which means he can't hold a job). Through speeches (both live and online) and consulting projects, he delivers growth and success for corporations and associations. Since founding The Adventure LLC in 1984, Steve's consulting clients have ranged from solo entrepreneurs to Fortune 100 megacorporations. Steve has presented over 1400 speeches and workshops for corporations and associations in 123 different industries, most states in the U.S., and several international destinations. He's even spoken in Canada. He has spoken at the prestigious TED Conference, and was featured on MSNBC. His marketing blog, Two Hat Marketing, has been listed as one the top marketing blogs by AdAge Power 150. Besides his six books, he has written for, and been featured in, over 250 publications, including Fast Company, Business Week, Fortune, the Wall Street Journal, the Washington Post, Sales & Marketing Management, ASAE's Association Management, and Highlights for Children. (OK, he made that last one up.) His clients are unquestionably elite, including Caterpillar, Coca Cola, KODAK, Starbucks, Boeing Commercial Airplane, Philips Electronics, Association of Equipment Manufacturers, Association for Manufacturing Technology, International Housewares Association, National Association of Home Builders, and National Association of Broadcasters. For more information: Email: steve@theadventure.com Website: theadventure.com Phone: 253-874-9665 SAM RICHTER BOB MCINTYRE Bob McIntyre's law fi rm is Wegman, Hessler and Vanderburg of Independence, Ohio. Mr. McIntyre has been the Association's counsel for over 25 years and has represented and advised members of the IDA since 1978 in matters throughout the United States, and worldwide. Mr. McIntyre's career before becoming an attorney included managing research and development groups for a major OEM, serving as a principal and technical director of a high technology machine tool company in Ohio, and pursuing other business interests in real estate, manufacturing, and technology. Mr. McIntyre is admitted to practice in Ohio; in the United States District Courts in Ohio, Illinois, Nebraska, Colorado, Texas, and Michigan, the United States Circuit Courts of Appeals for the Fifth, Sixth, Seventh, Ninth, and Federal Circuit(s), the United States Court of International Trade and the United States International Trade Commission. He is a member of the Ohio, Fifth Circuit, Sixth Circuit, Seventh Circuit, and American Bar Associations, the Society of Automotive Engineers and the American Society of Mechanical Engineers. Mr. McIntyre has worked with the Association and many of its members on issues ranging from OEM software and electronic information, patent, copyright, and trademark infringement, environmental, anti-trust, trade secrets, and international trade matters; as well as complex matters involving doing business in foreign countries as well as in North America. Additional assignments and advisories have included business formations and combinations in North America, Latin America, the EEC, the Middle East, Africa, former Eastern Bloc nations, India, and Asia; representing clients in court proceedings in the United States, Canada, and the EEC, and in matters involving foreign and domestic regulatory bodies and government agencies worldwide. Mr. McIntyre brings 45 years of industry experience as well as technical and legal insights to his representation of the Association and many of its members. He also makes frequent presentations at IDA Conventions, and writes his monthly column in the IDA Universal, the "Legal Line." The Internet has RADICALLY CHANGED the way that people buy and sell. Buyers have more information than ever, and they don't have time to waste in data gathering meetings. Yet while buying behavior has changed, people still sell pretty much the same way they have for the past 50 years. THAT'S CRAZY!!! If your sales and marketing teams aren't taking advantage of social networks like Facebook, LinkedIn, Twitter and others as intelligence gathering tools; if you're not using the secret search tricks that Google and other websites provide to learn more about prospects, clients, and competitors THEN YOU'RE MISSING OUT ON BIG TIME BUSINESS. Considered one of THE world's foremost Sales Intelligence thought leaders, Sam Richter takes something everyone intuitively knows - Knowledge Is Power! - and turns it into reality. Through real-world examples, humor, success stories (and some failures), and via his unique interactive and fastpaced manner, Sam will guide you through the world of online information, how to find it and how to apply it to build meaningful prospect and client relationships. Sam Richter is an internationally recognized expert on sales, marketing, and leadership. He is founder and CEO of SBR Worldwide/Know More! He recently was named one of the Top 25 Most Influential People in Sales by InsideView. He has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award – the "Oscars" of the software industry – for Best E-commerce Software. Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. Sam lives in Minnetonka, Minnesota with his wife and two children. Register by enclosed form OR online at www.idaparts.org 9

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