Issue link: https://read.dmtmag.com/i/1454892
This year marks a milestone for us as we celebrate our 20th year delivering excellence! We are so thankful for all the support and loyalty we have received over the years from our advertisers, sponsors and many golf friends. Our passion is golf and helping others get into the game and continue to enjoy the sport for years to come. Our philosophy has always been "deliver more than we promise". In looking back over the last 20 years, our annual golf guide has now become a very popular resource for many; however, the idea of producing a high- end golf guide was never in the picture. We started with the novel idea of creating a premier "Stay and Play" hotel and golf package in Northwest Indiana that would involve several White Lodging hotels, namely The Radisson Hotel at Star Plaza as the main one, along with a few of their other top hotels. Our vision included sourcing 6 to 9 local premier golf courses that might be interested in being a part of our hotel golf package. Armed with this great idea, we called upon our good friend and avid golfer, Mike Williams, who at the time was the Regional Manager for White Lodging Hotels, to see if this would be something he would be interested in pursuing jointly with us. He loved the idea, and we shared the 6 courses that we felt would be a good fit to start the package (Innsbrook Country Club, White Hawk Country Club, The Brassie, The Course At Aberdeen, Briar Ridge Country Club and Whittaker Woods). We discussed marketing strategies that were important to promote this package initially. We also agreed to manage the package from the execution standpoint to create a seamless process for the golfers. We started the project with developing a small website, a color brochure with the courses and hotels, and discussed various ways we could promote the GOLF NOW! Chicago 11