Issue link: https://read.dmtmag.com/i/146145
what you see, or do you have to scroll left to right to left in order to read the text and view the images? Most people won't do those finger exercises (back and forth) to try to read your message, so why make it hard on them? Remember: The easier you make it for your prospects to find and consume your message, the more they will do so. Next, get your web or IT person to print out your Google Analytics Report for the past 6 months and to note the following: justments. If you're site traffic was down in July • Total number of site visitors per month for 2013 compared with July 2012, then that might the past 12 months. indicate that something needs immediate atten• Lead sources – how folks are finding your tion. site Look at the number of visitors using mobile • Number of site visitors using mobile devices devices. Is the trend growing? Does this war• Average bounce rate rant the minor investment required to give these • Average time visitors spend on site folks the online experience that will make them • Average pages per visit take the next step – a site visit? • Top 5 pages viewed And really, that's what this is all about – Why these particular giving your online viewers an experience that statistics? They'll give makes them want more; that tells them that you you a snapshot of how care about them before they become customers. Beech Street Capital and Bedrock Captial Provide Financing For Arizona Community your website is perform- That indicates that you'll care about them after ing. If you're happy, you get their money too. Beech Street Capital, LLC has arranged a $5.8 million fixedthen great – no need to rate loan to refinance Estrella and Wigwam manufactured housing T change. But make sure J community totaling 198 pads in Avondale, Arizona through you're watching the imBedrock Capital. Chad Thomas Hagwood, executive vice presiportant trends for clues Scott Stroud helps manufacturers, retailers and comdent of loan originations in Beech Street's Birmingham, Alabama as to how your visitors munities drive revenue and increase sales through maroffice, originated the loan. are responding to your keting strategy and automation. Scott is an Beech Street's challenge was to rate lock and fund on the same accomplished marketing strategist and Infusionsoft site. day. "The closing date was moved up, adding urgency to get the For example, you Certified Consultant and advises small businesses on deal done," states Hagwood. "The Beech Street team was unshould see a steady in- sales, marketing, automation & technology, and social daunted and able to rate lock in the morning and fund by the end crease in site traffic, media. Contact Scott at sstroud@builderradio.com, of the day." even with seasonal ad- or call 606-677-0447. The borrower, with over 25 years of commercial real estate experience, specializes in manufactured housing communities and is a repeat customer of Beech Street and Hagwood. The proceeds from the loan will allow the borrower to retire existing debt on the property. Built in 1973 and 1984, the two parks are operated as one unit. Amenities include an outdoor pool, clubhouse, basketball court, billiards room, common laundry facility, leasing office and on-site Flex-Mend, a mending product that matches manager. the appearance and texture of bottom closure The fixed-rate loan has a 10-year term with 30 years of amortimaterials used by most manufacturers in the zation and an interest rate in the low 4 percent range. mobile home industry today. Beech Street Capital, LLC is a mortgage banking company enFlex-Mend gaged in originating, underwriting, closing, and servicing highcurrently meeting all requirements for use as bottomboard by the mobile home indusquality multifamily mortgage loans for existing and proposed try. It has been solid-coated with specially apartment buildings and manufactured home communities throughformulated high tech adhesive, and has an out the United States. Beech Street is a Fannie Mae DUS® lender, easily removed paper release liner. It goes on a Freddie Mac Program Plus® Seller Servicer, and an FHA MAP like a band-aid! *Free Shipping and LEAN lender. Headquartered in Bethesda, Maryland, Beech Street has offices in Alabama, California, Florida, Georgia, IlliFlex-Mend™ is now available in 28" wide by 25', 50' & 100' rolls (233 sq. ft.) or in convenient nois, Massachusetts, New York, Texas, and Washington. Chad tape form 4" x 180 feet or 6" x 180 feet. Thomas Hagwood, executive vice president of originations, manages the southeastern region for Beech Street Capital and is based in the company's Birmingham office. Hagwood is actively involved in the origination of multifamily, manufactured home communities and commercial real estate debt financing throughout the nation. Over the course of his career, Hagwood has closed in excess of $5 billion in commercial real estate transactions and was For the name of your nearest distributor call Beech Street's Top Direct Originator in 2011 and 2012. Web site: www.beechstcap.com Quick, Neat, Inexpensive Permanent, Safe Revolutionary Flex-Mend 1-800-462-1775 No. 13 on Get It Quick Page AUGUST 2013 21 THE JOURNAL