Issue link: https://read.dmtmag.com/i/146145
believe they do everything right, make brilliant decisions, possess the formula for success, fabricate facts –– and focus attention on themselves rather than the company or their customers. This can be a dangerous game today, particularly when it's so easy to be tripped up by increased transparency. Once again, the emperor has no clothes. 6. "If you're not part of the solution, you're part of the problem." Wow! That's not only tough talk, but it's also nonsense. We all face enough challenges without adding ideas that only make our task even more difficult and demanding –– and this is one of them. For some people, there are only two teams, two views, two answers, two ways of doing things, and two attitudes: one is right and the other is wrong. That's it. With a duality mindset, we create the enormous problem of cutting ourselves off from the many "shades of grey" and reducing complicated problems to simple solutions. 7. "You can BS others but you can't BS yourself." And, finally, here's the granddaddy of them all. If only it were true –– but it isn't! While self-deception is complicated, most of us are masters at the everyday garden variety: convincing ourselves –– and then others –– something we want to be true is, in fact, true. And it's a useful tool for shaping the way others see us. Here's just one example of how we BS ourselves in business: resumes and business bios (see LinkedIn): facts are fudged, twisted, exaggerated and ignored, claims are made that stretch credibility beyond the breaking point, and achievements are piled as high as an ele- phant's eye (and every week, the pile grows higher). Many are little more than exercises in creative writing. All of which suggests that it's far easier to BS ourselves than it is others. And there may be nothing worse than self-deception. Seven business truisms that aren't just untrue, they're dangerous because they limit success, undermine credibility, create distrust and inhibit achievement. T J John Graham of GrahamComm is a marketing and sales consultant and business writer. He publishes a free monthly eBulletin, "No Nonsense Marketing & Sales." Contact him at johnrg31@me.com, 617774-9759 or johnrgraham.com. Jeff White Joins RV/MH Hall of Fame Northern Indiana Event Center Team The RV/MH Hall of Fame (Hall) has named Jeff White sales and marketing manager for the Northern Indiana Event Center (NIEC) with additional duties within the Hall. White's responsibilities include promoting events at the NIEC and to coordinate booth sales in the Hall's Supplier Hall. White earned an Associate in Science degree from Vincennes University in 1987 and joined Homes & Lifestyles Magazine, Inc., in 1990. He brings more than 20 years experience in sales, training and new markets development to his new position at the Hall and NIEC. Jeff lives with his wife Denise and daughter Marissa in Osceola, Indiana Darryl Searer, Hall president, said, "We are delighted to have Jeff join our team at Northern Indiana Event Center and also assist with duties at the RV/MH Hall of Fame. He is an extremely capable person with an excellent sales background; plus, he's a team player. He is the type of person we need to help lead the NIEC and Hall into the future and attain new successes." White assumed his new Jeff White position on July 22. 7 YEARS WARRANTY COVERAGE "The Perfect Addition For Your Home Sales" Most Competitive & Comprehensive Program in the Manufactured Home Industry Coverage Available For: Manufactured / Modular / Park Model Homes ➢ Up to 7 Years Structure Coverage ➢ 7 Years Systems (Heating, A/C, Plumbing & Electrical) ➢ 7 Years Appliance Coverage ➢ Component Only Coverage ➢ Coverage Available for New & Pre-Owned Homes ➢ FHA/VA/HUD Coverage Offered ➢ Renewable Coverage Available HomeCarePlus A Complete Package Designed for Today's Homes Welcoming Former American Modern Manufacturer's, Lenders, Communities & Dealers For More Information Contact: Diversified Profits, Inc. (800) 851-3738 Office 651-458-2905 Fax E-Mail: diversifiedprofits@comcast.net No. 16 on Get It Quick Page AUGUST 2013 27 THE JOURNAL