STiR coffee and tea magazine

STiR coffee and tea 25 2014 1999 11,809 9,769 6,381 2,786 2,322 1,607 0 2,000 4,000 6,000 8,000 10,000 12,000 H14 H19 H26 General retailers including specialty tea stores were the largest source from which consumers bought green tea in 1999, and subsequently purchase from supermarkets and others grew. The number of establishments of tea retailers almost halved during the period between 2002 and 2014. Tea retailers Tea wholesalers Number of establishments Purchase from supermarkets has increased. Purchase by mail order has increased. Change in consumer market 46% decline from 2002 Source "National Survey of Family Income and Expenditure", Ministry of Internal Affairs and Communications Source "Commercial Statistics", Ministry of Economy, Trade and Industry 2002 2007 2014 General retailers Supermarkets Convenience stores Department stores Co-ops Discount stores Mail order Others 2014 1999 11,809 9,769 6,381 2,786 2,322 1,607 0 2,000 4,000 6,000 8,000 10,000 12,000 H14 H19 H26 General retailers including specialty tea stores were the largest source from which consumers bought green tea in 1999, and subsequently purchase from supermarkets and others grew. The number of establishments of tea retailers almost halved during the period between 2002 and 2014. Tea retailers Tea wholesalers Number of establishments Purchase from supermarkets has increased. Purchase by mail order has increased. 46% decline from 2002 Source "National Survey of Family Income and Expenditure", Ministry of Internal Affairs and Communications Source "Commercial Statistics", Ministry of Economy, Trade and Industry 2002 2007 2014 General retailers Supermarkets Convenience stores Department stores Co-ops Discount stores Mail order Others Change in import/export of green tea 9. Outlook of tea import/export ۑ Surged in 2004 due to green tea beverage materials demand, tea import turned to decline as percentage of domestic tea increased. Recently, the import volume has been about 4,000 tons. ۑ Thanks to growing enthusiasm for Japanese food and health awareness in foreign countries including the U.S., export volume saw a three-fold increase in ten years. The U.S. accounts for about 30% of Japanese tea exports. Change in import/export of green tea 599 762 760 872 1,096 1,576 1,625 1,701 1,958 2,232 2,387 2,351 2,942 3,516 4,127 4,108 4,642 5,102 5,108 17,739 11,790 10,242 16,995 15,187 11,254 9,591 7,326 5,865 5,906 5,393 5,473 4,875 4,180 3,473 3,618 3,970 4,730 4,390 20,000 15,000 10,000 5,000 0 5,000 10,000 15,000 20,000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Export volume (t) Import volume (t) 29% 27% 7% 6% 5% 26% U.S. Taiwan Germany Singapore Thai Other Coutries 84% 6% 6% China Vietnam Austraia Taiwan Myanmar Major countries importing tea from Japan (top five countries/regions, 2019) 㸦Volume of export from Japan by country) Major countries exporting tea to Japan (top five countries/regions, 2019) (Volume of import to Japan by country) Source䠖Ministry of Finance, Trade Statistics Source: Ministry of Finance, Trade Statistics Change in the sources of green tea purchase Changes in the numbers of establishments of tea retailers/wholesalers Major countries importing tea from Japan (top five countries/regions, 2019) (Volume of export from Japan by country) Major countries exporting tea to Japan (top five countries/regions, 2019) (Volume of import to Japan by country) 9. Outlook of tea import/export ۑ Surged in 2004 due to green tea beverage materials demand, tea import turned to decline as percentage of domestic tea increased. Recently, the import volume has been about 4,000 tons. ۑ Thanks to growing enthusiasm for Japanese food and health awareness in foreign countries including the U.S., export volume saw a three-fold increase in ten years. The U.S. accounts for about 30% of Japanese tea exports. Change in import/export of green tea 599 762 760 872 1,096 1,576 1,625 1,701 1,958 2,232 2,387 2,351 2,942 3,516 4,127 4,108 4,642 5,102 5,108 17,739 11,790 10,242 16,995 15,187 11,254 9,591 7,326 5,865 5,906 5,393 5,473 4,875 4,180 3,473 3,618 3,970 4,730 4,390 20,000 15,000 10,000 5,000 0 5,000 10,000 15,000 20,000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Export volume (t) Import volume (t) 29% 27% 7% 6% 5% 26% U.S. Taiwan Germany Singapore Thai Other Coutries 84% 6% 6% China Vietnam Austraia Taiwan Myanmar Othre Countries Major countries importing tea from Japan (top five countries/regions, 2019) 㸦Volume of export from Japan by country) Major countries exporting tea to Japan (top five countries/regions, 2019) (Volume of import to Japan by country) Source؟Ministry of Finance, Trade Statistics Source䠖Ministry of Finance, Trade Statistics 9. Outlook of tea import/export ۑ Surged in 2004 due to green tea beverage materials demand, tea import turned to decline as percentage of domestic tea increased. Recently, the import volume has been about 4,000 tons. ۑ Thanks to growing enthusiasm for Japanese food and health awareness in foreign countries including the U.S., export volume saw a three-fold increase in ten years. The U.S. accounts for about 30% of Japanese tea exports. Change in import/export of green tea 599 762 760 872 1,096 1,576 1,625 1,701 1,958 2,232 2,387 2,351 2,942 3,516 4,127 4,108 4,642 5,102 5,108 17,739 11,790 10,242 16,995 15,187 11,254 9,591 7,326 5,865 5,906 5,393 5,473 4,875 4,180 3,473 3,618 3,970 4,730 4,390 20,000 15,000 10,000 5,000 0 5,000 10,000 15,000 20,000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Export volume (t) Import volume (t) 29% 27% 7% 6% 5% 26% U.S. Taiwan Germany Singapore Thai Other Coutries 84% 6% 6% China Vietnam Austraia Taiwan Myanmar Othre Countries Major countries importing tea from Japan (top five countries/regions, 2019) 㸦Volume of export from Japan by country) Major countries exporting tea to Japan (top five countries/regions, 2019) (Volume of import to Japan by country) Source؟Ministry of Finance, Trade Statistics Source䠖Ministry of Finance, Trade Statistics U.S. Taiwan Germany Singapore Thai Other Coutries China Vietnam Austraia Taiwan Myanmar Other Coutries Source; Ministry of Finance, Trade Statistics The National Association of Tea Pro- duction Organizations reports that the first flush Gyokuro earns the highest price at ¥4,928/kilo, followed by tencha at ¥3,048/kilo. Bancha sells for ¥693/kilo, and the average price for sencha, Japan's most popular tea, was ¥1,872/kilo in 2019. Production volumes exceeded 100,000 metric tons in 2004 but have since fallen to 80,000 metric tons, of which 69,800 met- ric tons is green tea. As a result, in 2020, Japan imported 3,917 tons of green tea and exported 5,274 metric tons, according to MAFF. Consolidation is evident as growers expand operations in Kagoshima and contract in traditional tea growing prefectures, including Shizuoka. The top three prefectures now produce 70% of Japanese tea. According to Ministry of Agriculture, Forestry, and Fisheries (MAFF) Statistics on Farmland and Crop Acreage, total hectares under tea declined from 44,000 in 2015 to 39,000 hectares. Commercial tea farms in Kagoshima now average 3.3 hectares (about 8 acres), more than double the 1.5 hectares average in 2000. One reason for the consolida- tion is aging growers. Most are over 65 years (56% in 2015), with fewer family house- holds producing tea. Japan has the second-highest median age population in the world.

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