4 keymilwaukee.com
PARIS
comes to the
MILWAUKEE
ART MUSEUM
this summer
E X H I B I T I O N S
he first solo exhibition in the
United States for the French artist
Jules Chéret (1836–1932), Always
New, features more than 100
large-scale posters by the genre-defining
lithographer.
The colorful and dynamic artworks on
view advertise products and pastimes
popular with Parisians at the time,
including theaters and music halls,
newspapers, leisure travel, and cosmetics.
A pioneer of graphic arts and the
illustrated poster, Chéret elevated
lithography to an art form and transformed
Paris's city streets into what critics termed
a "museum in open air."
He was one of the first artists to bring
vibrant, eye-catching advertisements
to France. His vivid imagery captivated
the public, and the speed with which he
produced new designs contributed to
The Milwaukee Art Museum
transports audiences to 19th-century
Paris in the exhibition Always New:
The Posters of Jules Chéret,
opening June 3, 2022.
T
LEFT: Jules Chéret, Bal du Moulin Rouge, 1889. Color
lithograph;
TOP: Jules Chéret, Bonnard-Bidault:
Affichage et distribution d'imprimés (detail), 1887.
Color lithograph.;
TOP RIGHT: Jules Chéret, Au
Printemps: Étrennes, 1906, 1905. Color lithograph.
All photos by John R. Glembin
