Issue link: https://read.dmtmag.com/i/1469697
STiR coffee and tea 33 With the newly created, exemplary packag- ing concept BUILD YOUR TEA, the tea experts seek to inspire their customers to create their own tea product. They deliberately chose an appealing white sample packaging in order to keep all design options open for private-label brands. Through the development of a trendy design concept, the use of modern printing techniques and the choice of the right brand message, a new product is cre- ated, ready to conquer the market. Eco-friendly packaging As already mentioned, consumers are paying more and more attention to environmentally friendly packaging. Compostability and recyclability are the main buzzwords. Hälssen & Lyon can draw on a longstanding expertise in plant-based packaging of tea products. "The new, future-oriented focus is on pack- aging based on naturally growing sources," said Dietmar Scheffler, Managing Director, Hälssen & Lyon. "To meet current market requirements, we create tea products for our customers con- taining tea from sustainable cultivation, packed in naturally renewable raw materials – from tea bags with filter material based on corn starch to home compostable, flexible foils. We successfully adapted our production processes, so that we can efficiently process eco-friendly materials on our machinery. Thus, we provide a fully sustainable high quality packaged product to our customers." No matter if the packaging is made of con- ventional material or based on naturally renewable raw materials, at Hälssen & Lyon top priority is given to the best possible look, handling, safety, protection, and use of space during transport in the ongoing development and improvement of packaging designs. The best packaging content Hälssen & Lyon, B2B-active in all international markets, offers private-label customers the conve- nience of a one-stop-shop: from customized tea recipes and innovative tea concepts to the finished package on store shelves. In addition to premium teas from all tea regions of the world, the prod- uct range includes fruits, herbs, and spices for the finest tea blends, flavored teas and a wide range of instant products, through to bottling of freshly brewed teas, from bulk teas to finished packed goods for sale to end consumers. The company was founded in 1879 and is fourth generation family owned. Based in Hamburg´s historical Speicherstadt warehouse district, the company also runs a large produc- tion and high-rack warehouse in Hamburg Aller- möhe where teas are refined, mixed, flavored, and, if desired, packaged according to the customer's individual requirements. The high-rack areas can Sponsored Content accommodate up to 25,000 tons of goods, mostly choice tea grades and specialities from all the ma- jor exporting countries. Hälssen & Lyon is all about tea, in every con- ceivable form and all under one roof. Get in con- tact for your custom-made tea and packaging. For more information, visit www.haelssen-lyon.de, or contact the company at Tel.: +49 40-36 13 4-0; Fax: +49 40-36 14 3-117; E-mail: info@haelssen-lyon.de. Hälssen & Lyon's flowered tea. @Zitzlaff-Photography Hälssen & Lyon's individual packaging solutions according to customer needs. Environmentally friendly, too.