STiR coffee and tea magazine

Volume 11, Number 3

Issue link: https://read.dmtmag.com/i/1469697

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Hear from industry leading experts including: Connecting industry professionals to explore the latest developments and trends in the single-serve capsules industry Headline sponsor Zouhair Yahia Sales Director, AluSense Andrea Vittadello Sustainability Project Manager, Mérieux NutriSciences Rodrigo Jaeger Ricalde CEO Señor K Sponsored by: Book your place today: www.ami.ltd/event-capsules Media Supporters: Single-Serve Capsules tionally made oolongs that involve much more extensive oxidation can take 48 hours or more." Other varieties can be even more time-intensive. For example, making Tie Guan Yin includes a step in which producers wrap the leaves in cloth and set to steam. Roasting this tea can take 40-60 hours, according to Kincart. Over time, the roasting process evolved. "In the early days, charcoal roasting was very primitive and didn't have many changes; now, it is more sophisti- cated in the process, leading to better performance in taste and aroma," says Chen. "Cold roasting is a newly invented technique that farmers use air-con- ditioners to lower the temperature to roast the tea, creating a distinctive aroma for the tea." Making oolong tea takes multiple steps, which are often specific the producer. Even then, the process can change from batch to batch, as master producers react to changing conditions. Selling oolong Grown all over world, oolong is readily available to consumers interested in drinking this tea in its many forms. "In the past, mostly cheap teas were sold online, while expensive teas were bought from people you knew offline," says Lin. But he Tea leaves harvested during the 2022 season. (Courtesy of Teasenz.com) is seeing the rise of ecommerce, with more high- end oolongs being marketed and available through online retail. "Another trend is that many tea gar- dens are investing in their own brands and selling directly to consumers," he says.

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