Boating Industry

July 2013

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[ Hope in the aging buyer ] average boat buyer age by segment and brand / Small cruiser 50.9 51 50.0 50 49 48.8 Category Average=48.6 47.1 47 47.2 48.9 50.1 49.2 48.4 48 47.4 42.8 40 14 | Boating Industry | July 2013 42.9 Tigé Centurion 41.7 40.9 41 Chaparral Glastron 44.4 Category Average=44 42 Regal Stingray buying a boat for the entire family. "Grandma and Grandpa may have been the ones who could afford the boat, but they wanted to buy something that was going to be fun or considered cool for everybody," he said. Nautic Global Group marketing director Steve Tadd echoed that sentiment, saying that as long as younger people have access to a boat, the average buyer age doesn't pose a significant P12x16-BI13JUL-BuyerData.indd 14 44 42.2 44.7 Rinker Crownline Larson Monterey Four Winns 45.4 44.9 45 43 47.5 46.1 46 45 average boat buyer age by segment and brand / ski Bryant Bayliner Sea Ray Cobalt 39.4 MB Sports Axis problem for the industry. "I think there's probably a lot more buyers … where they are buying it in order for their families to use it," he said. "We're seeing more of these multi-generational kind of boats, which is probably why pontoon boats and deck boats have done so well. The numbers I would look at most closely are participation … and it seems like those continue to go up." Supra Moomba Malibu Mastercraft Correct Craft Nautic Global Group has brands at both ends of the age spectrum. Hurricane, at 54.7 years old, has easily the highest average age in the runabout segment. Rinker, on the other hand, is the youngest (44.7 years) in the small cruiser segment and second youngest (48.7 years) in large cruisers. Hurricane is unique in that it is entirely a deck boat line, with 39 different deck boat models www.BoatingIndustry.com 6/5/13 9:52 AM 49.2

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