Issue link: https://read.dmtmag.com/i/147181
[ Hope in the aging buyer ] AVERAGE BOAT BUYER AGE BY SEGMENT AND BRAND / PONTOON AVERAGE BOAT BUYER AGE BY SEGMENT AND BRAND / RUNABOUT 57.6 57.5 54 57.0 56.5 56.0 55.5 55.4 55.5 CATEGORY AVERAGE=55.1 55.2 55.0 54.9 54.5 55.6 55.7 56 56.2 56.3 56.4 56.5 52 50.1 50 55.1 47.4 48 CATEGORY AVERAGE=47.5 47 46.6 46 52.9 45 44.6 52.6 Lowe Tracker Bentley Sylvan Starcraft Smoker Forest Marine Craft River G3 Crest Manitou Bennington Harris Premier Godfrey Misty Avalon Kayot Harbor & Tahoe under the brand. Many of the other brands in the runabout category carry a wider range of boats. Hurricane is aimed squarely at the baby boomer buyer who is looking for something that offers high capacity and versatility, but isn't ready to move into a pontoon, said Hurricane brand manager Andy Lindstrom. "The growing popularity of pontoons has helped Hurricane in a way," he said. "We do 16 | Boating Industry | July 2013 P12x16-BI13JUL-BuyerData.indd 16 50.3 49 53.5 52.5 53 51 54 54.0 53.0 54.7 55 44.8 45.2 46.9 47 47.1 47.1 47.2 47.3 47.6 46.7 45.6 Yamaha Crownline Sea-Doo Tahoe Stingray Sea Ray Glastron Chaparral Bayliner Regal Larson Monterey FourWinns Starcraft Cobalt Hurricane "One of the things we focus on with Rinker a little bit of everything pretty well, with the is having a lot of boat for your money," Tadd performance of a V-hull." said. "That naturally attracts an entry-level buyer, While Nautic has aimed Rinker at a younger, someone buying their first new boat." value-conscious buyer, even the team there was Boating Industry surprised by the broad difference in ages between their product and others in the cruiser .com category. The marketing message for Rinker is built around statements like "Why pay more?" For more data on age by segment and brand visit BoatingIndustry.com. and "Compare and save," for instance. www.BoatingIndustry.com 6/5/13 9:52 AM