Issue link: https://read.dmtmag.com/i/147181
Boating Industry CONTENTS Volume 76 | Number 6 8 18 26 Boating Industry EDITORIAL COLUMNS FEATURES Ju l y 2 0 1 3 | w w w .B o a tingIndus try. c om | $10.00 IntellIgence you can profIt from Market Focus: servIce DepArtment showroom DesIgn tIps Sterndrives ramping up for a comeback New engine tech on the horizon ExclusivE Buyer Age DAtA By BrAnD IsoButAnol offers e15 AlternAtIve At The Helm 28 6| YOUR CRITICAL EDGE MARKET TRENDS: STERNDRIVE New engine technology, improving economy point to segment's recovery 12 18 HOPE IN THE AGING BUYER THE POSTETHANOL FUEL FUTURE? Exclusive research from Info-Link shows average buyer age varies widely by brand, segment. Industry testing shows potential for isobutanol in marine engines. Strategies for Growth 42| TRANSFORM TRAINING INTO RESULTS DEPARTMENTS Launch 8| THE SUDDENLY RESURGENT JET BOAT MARKET 10| BOATING INDUSTRY GATHERS FOR AMERICAN BOATING CONGRESS Chaparral and Rec Boat Holdings the latest manufacturers to jump into building jet boats. 8| JET BOAT MARKET POPULAR ACROSS U.S. A look at the top seven growth markets for jet boats. 9| KEY PERFORMANCE INDICATORS Benchmark your performance against five key indicators. 9| INDUSTRY NEWS Manufacturers, suppliers, dealers and other industry stakeholders meet in D.C. to discuss issues, lobby Congress. 10| SAME-STORE SALES REPORT Weather issues hampering early-season sales. 10| SEARCH SCORECARD The top 10 most-searched boat brands so far in 2013. News from Mercury, IBEX and more. THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA 22 CREATING A BUYING ATMOSPHERE The right showroom design can increase unit, parts and accessories sales. www.BoatingIndustry.com P03x04-BI13JUL-TOC.indd 3 26| MARKET FOCUS: SERVICE DEPARTMENT Seize your service opportunities. 35| PRODUCT GUIDE: SOFTWARE Software providers for the marine industry. 39| PRODUCTS & SERVICES New products from Aquatic, Centek, Dr. Shrink and more. July 2013 | Boating Industry | 3 6/5/13 9:11 AM