Tobacco Asia 67
Tobacco flavors remain sole focus
Similar to the Reinbek facility, the In-
donesian factory will remain exclusively
focused on tobacco and, possibly, shisha
flavors. "That's where Hertz Flavors is
originally coming from and that's where
we are staying," insisted Pages. He
added that the Indonesia location was
built specifically "for the APAC region,
which to Hertz Flavors is a key market."
Accordingly, when operated with two
work shifts, the facility's annual maxi-
mum capacity has been so generously
calculated that it is "more than enough
to supply Indonesia as well as the wider
region with ease."
However, Pages stressed that if the
need arose that capacity could be further
increased by introducing a third work
shift. "Although we are far from reaching
capacity at this moment, we have already
created a quite significant impact on the
market," he added.
Built for the future
"This factory has been set up for the
future," said Pages. That not only holds
true for the production capacity but also
the very structure of the super modern,
sleekly designed facility itself, too. Pages
told Tobacco Asia that a large proportion
of construction materials ranging from
double-glassed windows all the way to
steel piping and even much of the actual
machinery was imported from Germany.
Sascha Pages, Hertz Flavors managing
director sales, APAC.
The main entrance of Hertz Flavors' brand new Indonesian factory.
Credit
for
all:
Hertz
Flavors
Credit
for
all:
Hertz
Flavors
