STiR coffee and tea magazine

Volume 11, Number 5

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14 STiR coffee and tea | 2022 Issue 5 (October/November) Source: International Tea Committee, courtesy Ian Gibbs. The Stubbornly Stagnant Price of Tea Prices in some of the world's tea auction houses rose during recent disruptions such as the pandemic, Russia's invasion of Ukraine and Sri Lanka's political and economic upheaval. But this uptick obscures a long-term — and troubling — global trend of price stagnation, if not decline. International Tea Committee chair Ian Gibbs says consumers pay much less than they should. "It's terrifying. The industry is at the limit and has been for far too long," Gibbs told attendees at the North American Tea Conference in September. "If you look at prices over the last 20 years, there is no movement. Tea prices, in real terms, are less than what was paid 100 years ago," said Gibbs. Based on data from the top three auction houses, a composite of all auction prices averaged $2.85 per kilogram during the past decade. During 2022 through August, the average stood at $3 per kilogram, reflecting higher prices in Sri Lanka and India. Sri Lanka's tea market has been affected by the nation's recent economic and political upheaval and related decline in production. Average prices at the Source: International Tea Committee, courtesy Ian Gibbs. Source: International Tea Committee, courtesy Ian Gibbs. Tea Report

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